honeymoons that are characterized less by the type of vacation than by the comfort and quality of the vacation experince.
budget $3000-5000 range
condition
a valid reason for not committing to a purchase, which must be accepted as a qualificaton of the sale.
context
text-and images-based information contained on the web site.
culture vultures
Type of honeymooners who place a high priority on the cultural aspects of a honeymoon,
budgets $3500 and up
directories
organized, categorized listings of web sites
do-it-yourselfers
honeymooners who plan and book there honeymoon themselves and tend to have a budget of less than $2000
honeymoon registry
brides and grooms register for the honeymoon they want
broken down into gifts and reflecting a variety of price points, guest in return purchase portions of the honeymoon as gifts for the couple.
keyword
word or phrase used in performing an internet search
luxury lovers
creature comforts & personal service
spare no expense to get it
budgets $5000-up
objection
statement that a prospect wants to know more or needs clarification
on-site wedding coordinator
the person at the hotel or wedding venue who is in charge of all wedding related details
press release
formal printed annoucement by company about its activies that written in the form of news article and given to the media
publicity
messages issued in behalf of your product or business.
public relations (PR)
form of marketing that involves communicating with various sectors of the public to influence their attitudes and opinions in the interest of promoting your product.
qualifying
process of asking questions to ascertain a couples wants, needs, desires for their honeymoon experience
search engines
programs that index documents and then attempt to match documents relevant to the users search requests
show-specials
call-to-action offers that are intended to spur bookings and give you a reason to close sales in the weeks after a bridal show
waiting period
time requried for prospective brides and grooms to be in the desination prior to the wedding
wedding travel promotional piece
document that includes information about air travel and accommodations for destinations wedding guests and entices them to make their travel arrangements with you
final packet
weissmann travel report on destination
hotel or cruise brochure
list of tours or excursions with description and prices
luggage tags
criteria for resort selection
atmoshere 85%
privacy 80%
air conditioning %72
reputation %65
price %61
mailing list
50-100 per day
top wedding destenations
hawaii
caribbean
virgin islands bahamas st lucia
south pacific(fiji & tahiti
bermuda
las vegas
mexico
lake tahoe
commissions
4000-10000
honeymooners industry
8 billion
avergae -3719
most popular wedding months
june july aug sept oct
brides are engaged for
16 months
engaged couples plan there honeymoon
6 months before the wedding
most weddings aboard take place?
embarkation port
most legal requirments place?
tahiti
todays brides are grooms tend to be?
more affluent educated and sophisticated
weddings annually
2.35 million to 2.45 million
two most popular type of honeymoons are?
all-inclusive resorts and packages
do honeymooners spend more then leisure travellers?