BPS Chapter 6

the process of gathering and analyzing demographic and psychological information about audience members.

focused on the needs, attitudes, and values of the audience

our genral evaluations of people, ideas, objects, or events

the ways in which people perceive reality or determine the very existence or validity of something

our most enduring judgements about what is good and bad in life, as shaped by our culture and our unique experiences within it

a feeling of commonality with another. Effective speakers attempt to foster a sense of identification between themselves and audience members

an audience required to attend

an audience whose members have chosen to attend

identifying with values not one's own in order to win approval from an audience

statistical characteristics of a given population. Characteristics typically considered in the analysis of audience members include age, gender, ethnic or cultural background, socioeconomic status (including income, occupation, and education), and religious and political affiliation

those individuals within the broader audience who are most likely to be influenced in the direction the speaker seeks

a community of people whose perceptions and beliefs differ significantly from those of other groups within the larger culture

a demographic variable that includes income, occupation, and education

social or psychological sense of self as male or female

a written survey designed to gather information from a pool of respondents

a question designed to elicit a small range of specific answers supplied by the interviewer

a closed-ended question that contains a limited choice of answers such as "yes", "no", or "sometimes"

a closed-ended question that measures the respondent's level of agreement or disagreement with specific issues