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the process of gathering and analyzing demographic and psychological information about audience members
Audience Analysis
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stastical characteristics of a given population
Demographic
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a speech providing new information, new insights, or new ways of thinking about a topic
Informative Speech
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a speech whose goal is to influence the attitudes, beliefs, values, or acts of others
Persuasive Speech
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a speech whose general purpose is to entertain, celebrate, commemorate, inspire, or set a social agenda
Special Occasion Speech
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examples, narratives, testimony, facts, and statistics, that support the speech thesis and form the speech
Supporting Material
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the first part of the speech, in which the speaker establishes the speech purpose and its relevance to the audience, and previews the topic and the main points
Introduction
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the part of the speech ni which the speaker develops the main points intended to fulfill the speech's purpose
Body
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the part of the speech in which the speaker reiterate's the speech theme, summarizes main points, and leaves the audience with something about which to think or act
Conclusion
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the logical placement of ideas (in an outline, essay, or speech) relative to their importance to one another
Coordination and Subordination
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ideas that are given the same weight in an outline and are aligned with one another
Coordinate Points
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ideas that are given less weight. In an outline, they are indicated by their indentation below the more important points
Subordinate Points
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a preparation or rough outline using full sentences in which the speaker firms up and organizes main points and develops supporting points to substantiate them
Working Outline
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a delivery outline to be used when practicing and actually presenting a speech
Speaking Outline
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