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Define PR
managing relationships between a company and the publics that influence it
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Define Vox Populi
voice of the people
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Define Rhetoric
study of the public
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Define Propaganda
communication used to influence the attitude of a public towards a certain position
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Define Corporation
organizations that produce goods or services for a profit
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Define Non-Profit
organization that provides a service without the expectation of earning a profit
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Define Trade Association
organization that offers services without the primary motive of earning a profit
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Define PR Agency
assists with PR activities of other organizations
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List the 5 elements of PR
- Management function
- Two-way communication
- Planned activity
- Research-based social science
- Socially responsible
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List the 6 Categories of Careers
- Agency
- Corporation
- Government
- Non-Profit
- Trade Association
- Independent PR Consultant
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List the 4 step process of PR
- Research
- Plan
- Communicate
- Evaluate
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List 3 publicity stunts discussed in class
- Macy's Thanksgiving Day Parade
- Miss America
- DeBeers diamonds
- Weinermobile
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What is the common denominator of the 5 elements of PR?
relationship management
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What is the lowest paid region for PR in the US?
the midwest
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Where was the Scopes Monkey Trial held?
Dayton, TN
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What are characteristics for a corporation?
- Focus: specific publics
- Types of publics: employee, media, community, consumer, business-to-business, government, investor
- Tasks: press releases, newsletters, brochures, special events, direct-mail campaigns
- Types: manufacturers, retailers, sports organizations
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What are characteristics for a non-profit?
- Donors instead of investors
- Types: universities, hospitals, churches, foundations
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What are characteristics for a trade association?
- Focus: members
- Tasks: member benefits, insurance packages, continuing education, networking, conventions, recruiting
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What are characteristics for government PR?
- Focus: voters, news media, employees, special interest groups
- Tasks: constituent concerns, position papers and speeches, brief officials
- Titles: press secretary, public information officer, communication specialist
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What are characteristics for agencies?
- Focus: client/s at hand
- Partners: ad agencies, web designers, production supervisors, researchers, online specialists
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What are characteristics for independent consultants?
- Focus: client/s at hand
- Can consult on a volunteer basis as well
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John 7:46
"No one ever spoke like this man!" (Jesus)
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List some biblical parables
- Moneylender forgives unequal debt
- Lost sheep
- Good Samaritan
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Where was the first news release produced?
King's College (aka Columbia University)
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What event is considered the first American publicity stunt?
Boston Tea Party
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Who was the first US presidential press secretary and who did he serve under?
Amos Kendall under Pres. Jackson
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Who first coined the term PR?
lawyer Dorman Eaton
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Who opened the first PR agency?
William Wolf
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