Communication Studies Crick

exaggerates somethign makes it larger than life and forces it to stand outa s imporatnt and significant

reduces something pushes it into the background and makes it insignificant and trivial

respect for the speaker

emotional affection or dislike

the strength of reason and evidence

when people's motivations are directed toward goals that serve primarily the self interst of the speaker at the expense of the audience

simply a network of interlocking beliefs that provide a comprehensive interpretation of ones world

refers to the fact that a person holds a beliefe about something

is how much credibiility we give to certain beliefs

decribes how well a certain belief fits into my larger worldview or ideology

the opposite of belief

describes how strongly we feel about a belief compaired to other beliefs particulary in certain situations

the capacity to manipulate symbols for the purposes of creating pratical frameworks of belief

possed by any animal with immediate goal

double argument, which in effect was like a debate traning for lawyers

a sensory responce to some enviormental stimulaton or physical state

dramatized feelings that orient us to things within our immediate enviorment that stand out as significant

pervasive qualites of a person's personaity that affect their cognitive processing in all situational contexts

draw us positive colser to somebody or something we associate such positively valenced emotions with love curiosity pity generosity envy or greed

pus us negatively away from somebody or something