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Cause Marketing
Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through thr promotion of one of its products.
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Caveat Emptor
The legal concept of "let the buyer beware" that was pervasive in the American business culture prior to the 1960s.
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Code Of Ethics
A formal statement of ethical principles and rules of conduct.
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Consumer Bill of Rights
A law that codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
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Economic Espionage
The clandestine collection of trade secrets or proprietary information about a company's competitors.
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Ethics
The moral principles and values that govern the actions and decisions of an individual or group.
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Green Marketing
Marketing efforts to produce, promote, and reclaim environmentally sensitive products.
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Laws
Society's values and standards that are enforceable in the courts.
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Moral Idealism
A personal moral philosphy that considers certain individuals rights or duties as universal, regardless of the outcome.
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Social Audit
A systematic assesment of a firm's objectives, strategies, and performance in terms of social responsibility.
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Social Responsibility
The idea that organization's are part of a larger society and are accountable to that society for their actions.
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Sustainable Development
Conducting business in a way that protectd the natural environment while making economic progress.
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Triple-Bottom Line
The recognition of the need for organization's to improve the state of people, the planet, and profit simutaneously if they are to achieve sustainable, long-term growth.
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Utilitarianism
A personal moral philosophy that focuses on "the greatest good for the greatest number" by assesing the costs and benefits of the consequences of ethical behavior.
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Whistle-Blowers
Employees who report unethical or illegal actions of their employers.
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