COM CHAPTER 3&4

Concerned with group’s response

• increased energy within group, upbeat tempo in conversation, and common response
• to imagery

Symbolic convergence allows individuals to build a sense of community or closeness, cohesiveness, unity, and solidarity.

• Explanation
• Prediction
• Parsimony
• Testability
• Utility
• Heurism

the simplest explanation is the best

-must be able to be tested and disproved if wrong

-there is nothing so practical as a good theory

should generate new ideas for research

• - Understanding: fresh insight into the human condition
• -Values: brings researcher’s and participants values into the open
• -Aesthetics: should capture the imagination
• -Community agreement: other scholars support is a sign of strength
• -Reform: should help create change
• -Heurism: should lead to new research ideas

Interpretive approaches may be a starting point for more scientific approaches to research.

Interpretive approaches may be rigorous in similar ways to social scientific approaches, or they may completely reject those conventions.

Many standards are similar across approaches.

-cause and effect

-Asch conformity studies

-everyday lived experience

-Understanding lived experience

-language shapes our reality

-Sapir-Whorf revisited