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DEMAND
The desire to have some good or service and the ability to pay for it.
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LAW OF DEMAND
States that when the price of a good or service goes down, the quantity demand increases, and when the prices go up, the quantity demand falls.
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SUPPLY
The willingness and ability of a producer to produce and sell a product.
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LAW OF SUPPLY
States that, producers are willing to sell more of a good or service at a higher price than they are at a lower price.
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FIXED COST
Expenses that, business owners incur no matter how much they produce.
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VARIABLE COST
Business costs that vary with thelevel of production output.
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TOTAL COST
The sum of fixed and variable costs.
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MARGINAL COST
- The additional cost of producing or using one more unit of a good
- or service.
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OPPORTUNITY COST
The value of something that is given up by choosing one alternativeover another.Profit: Thefinancial gain a seller makes from a business transaction: the money left overafter the costs of producing a product are subtracted from the income gained byselling that product.
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PROFIT
The financial gain a seller makes from a business transaction; the money left overafter the costs of producing a product are subtracted from the income gained byselling that product.
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MARGINAL REVENUE
The money made for each additional unit sold.
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TOTAL REVENUE
The income a business received from selling it's products.
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BREAKING-EVEN POINT
A situation in which total costs and totalrevenues are the same.
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IMPERFECT COMPETITION
A market structure that lacks one or more ofthe conditions needed for perfect competition.
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PERFECT COMPETITION
The ideal model of a market economy; the market structure in which none of the many well-informed and independent sellers or buyers have control over the price of a standardized good or service.
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OLIGOPOLY
A marketstructure in which only a few sellers offer a similar product.
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NATURAL MONOPOLY
A market situation in which the costs ofproduction are lowest when only one firm supplies a product or service.
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MONOPOLISTIC COMPETITION
A market structure in which many sellers offersimilar, but not standardized, products to consumers.
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WHAT IS ELASTICITY OF DEMAND?
A measure of how responsive consumers are to price changes in the marketplace.
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WHAT IS ELASTICITY OF SUPPLY?
A measure of how responsive producers are to price changes in the marketplace.
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ELASTIC
Referring to a situation in which a change in price, either up or down, leads to a relatively larger change in the quantity demand or the quantity supplied.
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