1. List the 4 strategies for Globailisation
    • Home replication (info flow not realy) –
    • Global (Sony Centralised small from subsideries to
    • home) –
    • Transnational (Some centraised others not data flow all over the place hard to mamage)
    • multidomestic (Limited flow easy to respond to markets no savings, no centralized infrastructure. )
  2. List the Key capabilities of the Web
    • Global Information Dissemination
    • Integration
    • Mass Customisation
    • Interactive cummunications
    • Collaborating
    • Transactional Support
  3. EC - Components of a Business model
    • Revenue Model
    • Value proposition
    • Competitive environment
    • marketing Strategy
    • Management Team
  4. EC - Revenue Models
    • Subscription bases
    • Affiliated Marketing
    • Transaction
    • Web Advertising
    • Traditional Sales
  5. Stages of B2C
    • E-Information -- Static content
    • E-Integration - Dynamic content
    • E-Transaction - real time
  6. EC- How to attract and retain customers
    • Unique product
    • Learn from customer
    • Esthetically pleasing
    • Easy to use and fast
    • Something to draw you back
    • Marketing (add words)
  7. List the Electronic Commerce Strategies
    • Brick and Morter (limited Geographical reach)
    • Click only (no physical premises)
    • Click and Morter
  8. List the types of Freeconomics
    • Freemium
    • Cross-subsidies
    • Labour Exchange
    • Advertising (pay by click)
    • Zero Margine
    • Gift Economy
  9. List the Architeture of CRM
    • Collaborative
    • Analytical
    • Operational --> – the systems used to enable customer interaction and services. Direct interaction
    • with customers.

    • (a)
    • Salesforce
    • Automation(order tracking-sales mag, customer history-contact management)
    • -customer services and support, Enterprise Marketing management(366)

    • (b)
    • Customer
    • Services and Support à Automate request,complaints,product returns,info
    • requests.

    • (c)
    • Enterprise
    • Marketing Management à Improve the management of Marketing campaigns. Right
    • customer sent right advertising; avoid targeting people who have opted out.
  10. List the opportunities and threats of C2C
    • Can buy and sell to broader market
    • Eliminates middle man
    • 24X7X365
    • Find more buyers and sellers

    • Threats
    • i.
    • No
    • Quality control

    • ii.
    • High
    • possibility of fraud

    • iii.
    • Harder
    • to use traditional methods such as cache
  11. What is CRM
    CRM is a corporate level strategy to create and maintain through the introduction of reliable systems, processes and procedures, lasting relationships with customers by concentrating on the downstream information flow
  12. Define Business Inteligence
    The use of internal or external systems to gather and anlayse information from internal and external sources in order to make better business decisions
  13. Describe the Business intelligence architecture
    • Inputs (Business events and transactions)
    • Process (recording, correlating sorting, updating, clustering, summarizing)
    • output (feedback to system operators)
  14. Summarise the BI - Transaction Processing System characteristics
    A TPS is a transactional processing system designed to process business event transactions.

    Resides close to the customer data

    large volumes of data need to be fine tuned
  15. What is the Architectural of CRM
    • Collaborative - inter department and customer interaction
    • Analytical - see whats going on
    • Operational - The system used to enable customers interaction and services. (1) SalesForce Automation (order tracking, customer contact mgt) (2) Customer Services and Support, automating tasks for CS (3) Enterprise Marketing Management, helping marketing contact customer, avoid contacting opt out customers
  16. How to develop a CRM strategy
    • Policies and procedures needed to reflect customer culture
    • Training
    • data collection
    • Customer Services changes
  17. Advantages of Sales Force Management System for Sales Personnel and Sales managers
    • Sales force management Systems are used to help automate business tasks.
    • Productivity will increase - Staff time more efficient
    • Field sales can send their information more frequently
    • Increases customer satisfaction, as information is analysed to create updated products for the customer experience
  18. SCM Architecture
    • Collaborative
    • Analytical
    • Operational
  19. Joint Application Design advantages/disadvantages
    • Group based more people quickly
    • group based can lead to higher levels of acceptance
    • Group involvement in design and development helps to ease implementation, training and ongoing support


    • Difficult to manage everyone
    • requires high levels of excutive support
  20. When is prototyping beneficial
    Used for development of less structured Information Systems
  21. Tell me about Rapid Application Development
    • 4 phase
    • Requirements planning, user design, construction and move to new system
    • Active user involvement in design process easier implementation
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DCU Exam