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Module 1- COM 2129
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Who wrote Rhetoric and when?
Aristotle
2,300 years ago
What are the Appeals/Modes of Persuasion?
Ethos
Logos
Pathos
What do Ethos, Pathos, and Logos each entail?
Ethos
: Ethics, credibility "Good man speaking well"
Logos
: Logic
Pathos
: Emotional appeal
Who created the Five Canons of Rhetoric?
Cicero & Aristotle
What are the Five Canons of Rhetoric?
Invention
Arrangement
Style
Memory
Delivery
Who is Quintilian and what did he do?
Admirer of Cicero
Studied rhetoric in Rome
Taught in Rome in first century
Opened a public school of rhetoric
Wrote Institutio Oratoria
What is the "Institutio Oratoria"?
Written by Quintilian
12-vol. text book on foundational education and development of the orator
What are the benefits of studying public speaking?
Personal (confidence)
Professional (jobs)
Public (engaged citizen)
What is the definition of Communication?
Communication is the process of sharing meaning by sending and receiving symbolic cues
What are symbolic cues?
Nonverbal symbols we use to communicate
Dont have meaning until we put meaning to it in our heads
Meanings lie in people, not the sign
What was the early attempt of communication model?
Linear Communication Model
What is the Linear Communication Model?
Shannon and Weaver - 1949
One-way process
Noise
: Internal and External
Explain how the Linear Communication Model work?
Speaker----(noises)--Message--(noises)--> Listener
all this runs through the channel
What are the 5 levels of communication?
Intrapersonal (Basic- talking to yourself)
Interpersonal (2 people)
Small Group (3-?)
Public (Person face to face with audience)
Mass (Channel used to communicate)
Author
rachelnb
ID
61378
Card Set
Module 1- COM 2129
Description
Chapters 1-3
Updated
2011-01-23T03:13:26Z
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