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Involves the facts and understanding that enable people to make medically and economically sound choices.
Positive Consumer Health
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Avoiding unwise decisions based on deception, misinformation, or other factors.
Negative Consumer Health
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Four main functions of Mass Media are?
- entertain
- inform
- carry advertisments
- make money for their stockholders
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What mass media transmits depends on?
- How much is expected to interest the target audience
- How advertisers feel about it
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Advertisers misrepresent using?
Puffery, "Weasel words," half truths, imagery, or celebrity endorsements.
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Some advertisers use what else to misrepresent?
Scare tactics, exploit common hopes, fears, and feelings of inadequacy.
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The promotion of a false or unproven health method for profit. Fraud involves deceit.
Quackery
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What makes consumers vulnerable?
- Lack of suspicion
- Desperation
- Alienation
- Belief in magic
- Overconfidence
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Buyers and sellers used to have equal bargains, but why not now?
- Goods can be inspected
- People bargained with social networks
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