Learning

Pain at the doctors office (UCS) makes a lab coat the (CS). However, after seeing a pharmacist at a drug store in a lab coat, makes the once neutral drug store into a CS for fear.

When a response made to a particular stimulus is followed by a reward, that response is more likely to occur when the stimulus is encountered again.

A process in which behavior is changed by its consequences - by rewards and punishments.

Has some effect on the world. When a child says "I'm hungry," the child has made an operant response that influences when food will appear.

A stimulus that increases the probability that the operant behavior with occur again.

Will strengthen a response if they are presented after that response occurs. Ex: food given to a hungry pigeon after it pecks a key.

The removal of unpleasant stimuli, such as pain or noise. Ex: disappearance of a headache after Advil is taken. This increases your likelihood to take Advil in the future.

The process of learning responses that stop an averse stimulus. Ex: hitting mute when a loud commercial comes on.

The process of learning particular responses that avoid an averse stimulus. Ex: a horn sounds so a dog jumps away as he knows a shock is about to occur.

Know flirtatious comments are welcomed on a date, but not at the office.

• primary - food, water (instinctual)
• secondary - praise, cash money

• FR - rat receives food after 10 lever presses
• VR - rat receives food after an average of 10 lever presses
• FI - one reward ever 30 seconds, no matter how many responses
• VI - rewards to children who are in their sets when a chime sounds at variable intervals

• positive punshihment - you burn yourself on a iron. you no longer touch hot irons
• negative punishment - you drop your ice cream cone. you are more careful.