a long lasting effect of the events of a particular time on the political opinions of those who came of political age at that time
lifestyle effect
the phenonmenon of certain attitudes occurring at certain chronological ages
opinion leaders
one who is able to influence the opinions of others because of position, expertise, or personality
political socialization
the process by which people acquire political beliefs and attitudes
demographic factors influencing voting
education, the influence of economic status, economic status and voting behavior, religious influence, race and ethnicity, the gender gap, geographic region
public opinion polls
method of systematically questioning a small, selected sample of respondents who are deemed representative of the total population
consensus
when a large proportion of the american public expresses the same view on an issue
stability of public opion
sampling errors: difference between the sample result and the true reult if the entire population had been interviewed
push polls
respondents are given misleading information in the questions asked to persuade them to vote against a candidate.
public opinion and policy makers
the aggregate of individual attitudes and beliefs, how much people will express their opinions determines when private opinion becomes public.
divisive opinion
polarized between two quite different positions
agenda setting
determines which public-policy questions will be discussed
socioeconomic status
the value assigned to a person due to occupation or income. an upperclass person has high socioeconomic status
political trust
the degree to which individuals express trust in the government and political institutions, usually measured through a specific series of survey questions