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Econ Exam 3
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4 elements of consumer choice
income
prices of goods
tastes, which rank bundles according to utility
utility maximization
Budget constraint
maximum affordale quantitiy of one good given the quantity of other goods purchased
illustrated by the budget line
Budget line
illustrates bundles that are available given the budget constraint
choices made will determine demand for each category
completeness
consumer can rank alternative bundles according to the utility they provide
Tansitivity
consumers are consistent
Monotonicity
consumers prefer more utility to less
Diminishing marginal rate of substitution
as a consumer consumes more units, they gain less utility
Indifference curves
a way of representing tastes
all points on the same curve yield the same utility
cannot cross eachother
slope downward
going outside the indifference curv would
terminate tansitivity
Consumers make purchase decions where the budget line is...
tanget to indefference curve
The exact bundle chosen by a consumer is given by....
the point on an indifference curve that is tangent to the budget constraint line
Suggests that marketing programs can be designed assuming consumers...
maximize utility
behave rationally
Rationality assumptions
completeness
transitivity
monotonicity
Normative
how one should
utility theory
prescriptive
how one could
descriptive
what one actually does
Author
Rx2013
ID
52859
Card Set
Econ Exam 3
Description
Consumer Decision Making
Updated
2010-12-02T15:44:25Z
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