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Alliteration
The repetition of the same consonant sounds, usually at the beginning of a word or stressed syllable
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Allusion
a reference to mythological, literary, hisorial or biblical person, place, or thing.
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Anaphora
repetition of a word or phrase at the beginning of successive clauses
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Antithesis
the juxtaposition of contrasting words or ideas to give a feeling of balance; involves a direct contrast of structurally parallel word groupings generally for the purpose of contrast
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Asyndeton
Omitting conjunctions
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Cumulative sentence
Sentence that completes the main idea at the beginning of the sentence and then builds on
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Epistrophe
Repetition at the end
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Hortative Sentence
Sentence that exhorts, advises, calls to action
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Imperative Sentence
A complete command which exhorts the consumer to action
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Juxtaposition
Placement of two things closely together to emphasize comparison or contrast
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Metaphor
a comparison without the use of as or like
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Metonomy
Using a single feature to represent the whole
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Paradox
A statement or situation containing apparrently contradicting or incompatible elements; a statement which contradicts itself
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Parallel Structure
Parallelism means to give two or more parts of the sentences a similar form so as to give the whole a definite pattern.
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Periodic Sentence
Sentence whose main clause is witheld until the end
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Personification
human attributes are given
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Polysyndeton
Uses conjunctions with no commas to separate the items
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Rhetorical Question
A question posed for rhetorical effect rather than for the purpose of getting an answer
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Simile
A comparison with as or like
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Tricolon
a sentence with three clearly defined parts of equal length, usually independent clauses and of increasing power.
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Zeugma
Use of two different wors ina grammatically similar way but producing different, often incongruous meanings. (he lost his coat and his temper)
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