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Rhetorical Terms 1
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Propaganda
Latin for "that which is to be known"
Name-calling
Calling names (negative connotation)
Glittering generalities
Name calling in reverse (positive connotation)
Plain folks appeal
Appears to be just like ourselves
Argumentum ad populum
Argument to the people; give them what they want to hear (stroking) *f
Argumentum ad hominem
Argument to the man; use distractors to make personal attacks
Transfer (guilt or glory by association)
Attempts to associate two things, can be positive or negative
Bandwagon
Follow the herd
Faulty cause and effect
If/then that is illogical
False analogy
Attempts to compare two unlike things
Begging the question
Presenter assumes the point is already established *f
Two extremes fallacy
Give people two extremes and no half way; polar opposites *f
Card stacking
Only the facts that support one point of view given
Testimonial
Statement of support by a famous person
Simile
Direct comparison using "like" or "as"
Metaphor
Direct comparison
Personification
Giving inanimate objects animate qualities
Paradox
Contradiction that contains truth
Alliteration
Repetition of same sound or letter
Synecdoche
The whole is used as a part and the part is used as a whole
Author
Amy
ID
50547
Card Set
Rhetorical Terms 1
Description
Rhet. Terms
Updated
2010-11-20T06:42:22Z
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