Rhetorical Terms 1

  1. Propaganda
    Latin for "that which is to be known"
  2. Name-calling
    Calling names (negative connotation)
  3. Glittering generalities
    Name calling in reverse (positive connotation)
  4. Plain folks appeal
    Appears to be just like ourselves
  5. Argumentum ad populum
    Argument to the people; give them what they want to hear (stroking) *f
  6. Argumentum ad hominem
    Argument to the man; use distractors to make personal attacks
  7. Transfer (guilt or glory by association)
    Attempts to associate two things, can be positive or negative
  8. Bandwagon
    Follow the herd
  9. Faulty cause and effect
    If/then that is illogical
  10. False analogy
    Attempts to compare two unlike things
  11. Begging the question
    Presenter assumes the point is already established *f
  12. Two extremes fallacy
    Give people two extremes and no half way; polar opposites *f
  13. Card stacking
    Only the facts that support one point of view given
  14. Testimonial
    Statement of support by a famous person
  15. Simile
    Direct comparison using "like" or "as"
  16. Metaphor
    Direct comparison
  17. Personification
    Giving inanimate objects animate qualities
  18. Paradox
    Contradiction that contains truth
  19. Alliteration
    Repetition of same sound or letter
  20. Synecdoche
    The whole is used as a part and the part is used as a whole
Card Set
Rhetorical Terms 1
Rhet. Terms