Marketing

Describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline

is a marketing decision by an organization to use a name, phrase, design, or symbols, or combination of these to identify its products and distinguish them from those of competitiors

is any word, device (design, shape, sound, or color), or combination of these used to distinguish a seller's goods or services

is a set of human characteristics associated with a brand name

is the added value a given brand name gives to a product beyond the functional benefits provided

is a branding strategy in which a company uses one name for all its products in a product class

is a branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment

Is a component of a product that refers to any container in which it is offered for sale and on which label information is displayed

integrates the service component of the marketing mix with efforts to influence consumer demand

Involves charging different prices during different times of the day or days of the week to reflect variations in demand for the service