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Describes the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline
Product Life Cycle
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is a marketing decision by an organization to use a name, phrase, design, or symbols, or combination of these to identify its products and distinguish them from those of competitiors
Branding
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is any word, device (design, shape, sound, or color), or combination of these used to distinguish a seller's goods or services
Brand name
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is a set of human characteristics associated with a brand name
Brand personality
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is the added value a given brand name gives to a product beyond the functional benefits provided
Brand equity
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is a branding strategy in which a company uses one name for all its products in a product class
Multiproduct Branding
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is a branding strategy that involves giving each product a distinct name when each brand is intended for a different market segment
Multibranding
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Is a component of a product that refers to any container in which it is offered for sale and on which label information is displayed
Packaging
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integrates the service component of the marketing mix with efforts to influence consumer demand
Capacity management
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Involves charging different prices during different times of the day or days of the week to reflect variations in demand for the service
Off-peak pricing
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