-
-
find required return
K=RF+(M-RF)BETA
m-rf = market risk premium.
-
-
-
edwards deming quality contribution
pdca (wheel)
-
juran
cost of quality model
-
-
cost of quality
- prevention
- appraisal
- internal
- external
-
cqi, main steps for managers
-
cqi, main steps for empoyee
- 0 defects
- quality teams
- recognition
-
common components of tqm and cqi
- leadership
- long term
- quality focus
- customer focus
- system fucus
- training
- empowerment
-
-
baldrige award
us only, 87, inspire competivness
-
worker moral
learning
productivity
sales
profit
- babtist hospital
- school system ccsd 15
- stoner
- medrad
- boeing
-
jidoka
quality at the source, poka yoke, audits.
-
-
conditions of value-add
- willing to pay
- physical change
- make sure its done right the 1st time
-
flishtened media scheduling
stragitic spurts, ie, movie trailers
-
pulsings
continous with spurts
-
compet advantage
what the maket sees you as, take the good and run with it
-
unique selling proposition
offer within a message, often part of a slogan. red bull gives you wings.
-
product life cycle
new
- to inform
- pioneering adv.
- pur-sell the product
-
prod. life cycle
growth
- to remind
- comptitive adv
- to sell the brand
-
prod. live cycle
mature
- persuade
- comparitive
- why we should by a brand over another.
-
imc
- intergrated marketing communication.
- make sure everything says the same message.
-
marketing mix
- product
- place
- promotion
- price
-
promotional mix
- advertising
- pr
- salesa promotion
- personal selling
-
-
R- chart
- limits = D*R
- 4 upper
- 3 lower
-
-
-
o of p =
- p(1-p)....all rooted
- n
- n = size of sample.
|
|
