ACCT 315 CH. 38

Areas of consumer law regulated by statutes
- deceptive advertising
- labeling and packaging
- sales
- credit
deceptive advertising
- puffery
- bait and switch
puffery

vague generalities and obvious
bait and switch

advertising of a product at an attractively low price to lure customers into buying more expensive items
enforcing body for deceptive advertising

FTC
telemarketing and electronic advertising

solicitation using automatic dialers or recorded voice
labelling and packaging must be:

accurate, use words easily understood

Author

Anonymous

49543

Card Set

ACCT 315 CH. 38

Description

consumer law

Updated

2010-11-14T23:22:26Z

Show Answers