PoliSocialization

The coherent set of values and beliefs about the purpose and scope of government held by groups and individuals.

A measure of accuracy of a public opinion poll.

Polls conducted as voters leave selected polling places on Election Day.

Continuous surveys that enable a campaign to chart its daily rise or fall in support.

Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate.

A variation of random sampling; census data are used to divide the country into four sampling regions. Sets of counties and standard metropolitan statistical areas are then randomly selected in proportion to the national population.

A method of poll selection that gives each person in a group the same chance of being selected.

A subset of the whole population selected to be questioned for the purposes of prediction or gauging opinion.

Unscientific surveys used to gauge public opinion on a variety of issues and policies.

Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population.

What the public thinks about a particular issue or set of issues at any point in time.

The process through which individuals acquire their political beliefs and values.