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Strategic management
process by which an organization manages the formulation & implementation of its overall strategy
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Strategy
overarching means by which an organization seeks to achieve its goals & objectives
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Business strategy
ways a firm goes about achieving its objectives w/in a particular industry or industry segment
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Corporate strategy
strategy for guiding a firm's entry & exit from different businesses, for determining how a parent company adds value to & manages its portfolio of bussiness, & for creating value through diversification
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Strategy formulation
process of deciding what to do
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Strategy implementation
process of performing all the activities necessary to do what has been planned
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Arenas
area (product, service, distribution channels, geographic markets, technology, etc) in which a firm participates
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Differentiators
features & attributes of a company's products/services (image, customization, technical superiority, price, quality, & reliability) that help it beat its competitors in the marketplace
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Staging
timing & pace of strategic moves
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Economic logic
how the firm will earn a profit; how the firm will generate positive returns over & above its cost of capital
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Competitive advantage
firm's ability to create value in a way that its rivals cannot
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Sustained Competitive Advantage
exists to the extent that firm can earn higher profits than competitors over long period of time
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Leadership
task of exerting influence on other people's pursuit of goals in an organizational context
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Strategic leadership
managing an overall enterprise & influencing key organizational outcomes, such as companywide performance, competitive superiority, innovation, strategic change, & survival.
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Figurehead
performs ceremonial activities that have symbolic benefits
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Liaison
maintains relationships w/key external stakeholders, thus strengthening the company's link w/its external environment
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Monitor
collects/filters of information about the firm & its competitive environment
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Disseminator
communications understandings to internal constituents (employees)
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Spokesperson
communicates understandings to external stakeholders
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Entrepreneur
designs overall firm strategy
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Disturbance handler
handles unanticipated strategic issues
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Negotiator
executes non-routine transactions involving other organizations
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Social network
collection of ties between people & the strength of those ties
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Social capital
advantage created by a person's location in a structure of relationships
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Succession planning
typically overseen by the board, often w/an outside consulting firm & usually involve the current CEO
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Vision
simple statement of where the firm is going, & what the firm's leaders want it to be in the future
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Mission
Declaration of what the firm stands for in relation to key organizational stakeholders like employees, customers, investors, government, & the environment
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Goals
combination of a broad indication of organizational intentions
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Objectives
specific, measurable steps
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Return on invested capital (ROIC)
how effectively a company uses the money (borrowed or owned) invested in its operations
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Superordinate goals
overarching reference point for other goals & objectives
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Balanced scorecard
managers track their strategic process against goals & objective with this tool; it's a system for bridging vision & strategy
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Strategic purpose
simplified, widely shared model of the organization & its future, including anticipated changes in its environment
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Strategic coherence
symmetrical co-alignment of the 5 elements of a firm's strategy
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Stakeholders
individuals or groups who have an interest in an organization's ability to deliver intended results & maintain the viability of its products & services
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Key success factors (KSFs)
key asset or requiste skill that all firms in an industry must possess in order to be a viable competitor
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5 forces model says that a particular industry will earn low profits:
- Rivalary/competition is intense
- Barriers to entry are low
- Threat of substitutes is high
- Buyers of industry firms' products/services are powerful
- Suppliers are powerful
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Rivalry tends to be more intense when:
- Many competitors
- Industry concentration is low & competitors are of more/less equal size
- Market growth is slow
- Product differentiation is low
- Brand image/equity is low
- Switching costs are low
- Fixed costs are high
- Exit barriers are high
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Entry tends to be easier when:
- Capital requirements are relatively low
- Product differentiation is low
- Customers aren't concerned w/brand
- Switching costs are low
- Access to distribution channels is relatively easy
- Incumbent firms do NOT have significant cost advantages
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Suppliers tend to be powerful when:
- Few suppliers
- What is being supplied is critical to industry firms
- They control such factors as price, delivery lead times, etc
- Costs to switch between suppliers is high
- Industry firms would have hard time backward integrating
- Firms in supply industry present a threat of forward integration
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Buyers are powerful when:
- Few buyers & many industry firms
- What industry firms provide is NOT critical to buyers
- Easy for buyers to switch between industry firms
- Buyers could readily backward integrate
- Buyers know a lot about the product
- Buyer group has numerous choices
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Complementor
firm in one industry that provides products or services which tend to increase sales in another industry.
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Causal ambiguity
condition whereby the difficulty of identifying or understanding a resource or capability makes it valuable, rare, & inimitable.
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Dynamic capabilities
firm's ability to modify, reconfigure, & upgrade resources & capabilities in order to strategically respond to or generate environmental changes
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Strategic positioning
ways that managers of a company situate (position) that company relative to its rivals along important competitive dimensions.
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Generic strategies
strategic position designed to reduce the effects of rivalry, including low-cost, differentiation, focused cost leadership, focused differentiation, & integrated positions
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Low-cost leadership
producing a good or offering a service while maintaining total costs that are lower than what it takes to offer the same product or service
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Focused cost leadership
strategic position that enables a firm to be a low-cost leader in a narrow segment of the market
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Focused differentiation
strategic position based on targeting products to relatively small segments
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Integrated strategic position
elements of one position support strong standing in another
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Economies of scale
exist during a period of time if the average total cost for a unit of production is lower at higher levels of output
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Diseconomies of scale
average total cost per unit of production increases as higher levels of input
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Minimum efficient scale (MES)
output level that delivers the lowest total average cost
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