PSC 101: chapter 7

  1. Sound Bites:
    short snippets of information aimed at dramatizing a story rather than explaining its substantive meaning.
  2. Equal Time Rule:
    The requirement that broadcasters provide candidates for the same political office equal opportunities to communicate their messages to the public.
  3. Right of Rebuttal:
    A Federal Communications Commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on a radio or television broadcast.
  4. Agenda Setting:
    The power of the media to bring public attention to particular issues and problems.
  5. Framing:
    The power of the media to influence how events and issues are interpreted.
  6. Priming:
    Process of preparing the public to take a particular view of an event or political actor
Card Set
PSC 101: chapter 7
This covers key concepts and key words from chapter 7