Combining potential buyers into groups that have common needs and will respond similarly to a marketing action.
Groups of prospective buyers that result from market segmentation
Strategy of using different marketing mix activities, such as product features and advertising, to help consumers perceive a product as being different and better than competing products
The increased customer value achieved through performing organizational functions more efficiently
Quantity consumed or times visited during a specific period.
Idea that 80% of a firm's sales are obtained from 20% of its customers
Framework relating the segments of a market to products or marketing actions of the firm
The place a product occupies in consumer's minds on important features relative to competing products
Changing the place a product occupies in consumers' minds relative to competitive products
Means of displaying the position of products or brands in consumers' minds
Segmenting markets and Positioning Offerings