TOUR2000 Lecture Six

  1. Indian religions and languages:
    • Religion: Secular - Hindus, Muslims, Christians, Buddhists, Jains, Sikhs
    • Languages: Multicultural society - largest english speaking nation
  2. How did tourism begin in india?
    • *business expansion attracts business delegates from around world
    • => Incentives, Trade Exhibitions and Conferences
    • *India seen as place of exotic locations and spiritualities
  3. What are the seven periods into which indian history is divided?
    • 1. Original Indians (Valley civilisation)
    • 2. Aryans (Indian root culture)
    • 3. Mauryan Empire (spread of buddhism)
    • 4. Gupta Period (golden age of india)
    • 5. Muslim Period (turks and mughals)
    • 6. European Rule (portugese, french, dutch, english)
    • 7. Independence of Democratic India
  4. Hinduism
    Samsara, Karma and Moshka
    • Samsara: wheel of birth and rebirth, continues forever, souls rebourn until perfection reahced
    • Karma: actions or deeds, affects ones fortunes in this life and the next
    • Moshka: release of the soul from samsara
  5. Indian Cultural Values in terms of Hofstede
    • PDI = high (75)
    • IDV = mid/low (45)
    • MAS = mid (51)
    • UAI = low (45)
    • LOA = hight (60)
  6. Indian cultural values:
    • Family values and traditional beliefs = heavy influence
    • Prevelence of joint families with strong bonds b/w members
    • Arranged marriages = custom
    • Typically strict protocols, and heirarchy even within family (patriarch holds power)
  7. Caste
    The four varnas (classes) are:
    • Brahmana: priestly class, teachers/thinkers
    • Kshatriya: warrior class, kings and leaders
    • Vaishya: merchant class, tradesmen and skilled workers
    • Sudras: labourers and servants
  8. Customs and Etiquette
    Hindu food and culture
    • Vegetarian preferred over meats
    • Beef and Pork disallowed
    • Food charity widely done
    • Remove shoes before entering temples/homes
    • Shower before religious events
    • Fasting on festival days
    • Temple visits - priest interface at home and temple
  9. Indian proximity
    • Culture and tradition forbids unecessary touching/physical contact (esp. man and woman) in public
    • Kissing in public not advisable
    • Namaste (indian greeting) = no touching required
  10. Places of worship
    • Weekly gatherings to listen to sermons
    • Temples, Mosks, Religious landscapes
    • Personal place for worship in every home, with pictures of Gods and Godesses
  11. Nonverbal cues given by indians:
    • Do not like to express "no"
    • Southern India - shaking head side to side can indicate agreement
  12. Eating habbits for indians:
    • Official dinners - large gatherings meant for social events, not business
    • Many indians vegetarian
    • Wash hands before and after every meal
  13. Indian gift behaviour
    • Gifts given as token of friendship, not usually of first meeting
    • Advisable to not give gifts of alcohol or jewellery
    • May be considered rude to open gift in front of person who gave it
Card Set
TOUR2000 Lecture Six
Culture and diversity in india