Social Psychology Test 2

Investigates how our are behaviors are influenced by situational influences

We like things that remind us of ourselves.

• Ex: ppl live in places that sound like their name (Philip lives in
• Philadelphia)

most of daily life is driven by automatic, non conscous mental processes that are initiated by the environment

conscious evaluative reaction to some event

feeling state not clearly linked to some event

automatic response that something is good or bad

arousal may arise for one reason buy get another label, terby producing a diff. reaction

• 1. promote belongingness
• 2. guide thinking and learning
• 3. impact how we feel in the future

people judge something as good or bad by asking "how do i feel about it?"

ablility to predict ones emotional reactions to future events

positive emotions expand ones attention and mind set

global evaluations toward some object or issue

automatic, non-conscious (Ex: predjudice)

controlled and conscious (Ex. Political view)

• 1. help us deal with complex world
• 2. provide immediate evaluaitons
• 3. helpful in making choices

measures implicit attitudes and beliefs that ppl are aieht unwilling or unable to report

• people’s attitudes become more extreme as they
• reflect on them, just thinking about an issue can move a person toward holding
• a more extreme attitude. This is
• especially likely to occur in ppl who have strong initial attitudes.

psychological discompfort produced when attitude and behavior are inconsistent

• 1. Measure attitude is specific to topic: the more relevant an attitude is to behavior the more attitude behavior consistency.
• 2. Attitude is measured close to behavior: max attitude behavior consistency occurs when attitudes and behaviors are measured at the same time.
• 3.Relevant attitude is most salient (most important): The attitude most salient is most likely to influence behavior.
• 4. No situational pressures: when situational pressures are strong attitudes they are not as predictive of behavior (when under pressure not sure what your behavior will produce since you are just going along and doing it)

once beliefs are formed, they are resistant to change

33% they student conformed

a genuine inner belief that others are right

outwardly going along with the group but maintaining a private, inner belief that the group is wrong

small request.. then ask for larger one (Ex:small sign --> large billboard)

20% didnt sign, 55% did sign

low cost request... reeal the hidden cost

draw person in... switch to less attractive offer

people have a need for consistency

Reciprocity: when a stranger does something kind for you, you feel an obligations to do something nice or kind in return

inflated request.. retreat to smaller one

Pique Technique and Disrupt-then-reframe

• influence technique in which one captures ppl’s attention, as by making a novel request.
• Ex: homeless person instead of asking if someone can spare change they ask can you spare 17cents.

influence technique in which one disrupts critical thinking by introducing an unexpected element, then reframes the message in a positive light. Ex: telling someone that something costs 300 pennies rather than $3, more ppl will say yes to the 300 pennies can they believe they are getting a deal.

more persuaded by ppl who are experts and trustworthy

overtime, ppl forget the source of the message

Duplex mind model, central route, peripheral route

key variable in persuasuion is amnt of thought/elaboration given to arguments

conscious processing

automatic processing

Careful/ thoughtful consideration of the arguments presented; argument quality is important

• when ppl have:
• 1. motivation to process info
• 2. ability to process info

• 1. Expert knows best
• 2. More arguments, the better
• 3. Good products, more expensive
• 4. What is beautiful is good

expose to weak arguments, perosn generates counterarguments

when ppl are forewarned before they are going to be persuaded

63% went all the way

• 1. consistent in its position
• 2. foceful/demanding
• 3. otherwise similar to majority (no difference than group)
• 4. not appear to be driven by self-interest (dont let them know that your pro-something)

Reacting to another persons emotional state by experiencing the same emotional state

the idea that empathy motivates ppl to reduce other peoples distress as by helping or conforming

the idea that ppl help other in order to relieve their own stress

• 1. notice that somehting is happening
• 2. interpret meaning of event
• 3. take responsibility for providing help
• 4. know how to help
• 5. provide help

look to others for cues about how to behave while they are looking at you

75% help when alone, 10% help with others

85% will help alone, 31% will help with others