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Bleed
Printing that extends beyond the trimmed edge of a piece. Must be at least 1/8" in most cases.
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CMYK
Stands for cyan, magenta, yellow and key (black). Also known as the process colors.
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PMS
Stands for the Pantone Matching System, the industry standard spot color system.
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Flood Coverage
Printing or coating the entire sheet.
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Spot Coverage
Printing or coating only part of the sheet (ex: 1 specific graphic element)
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DPI
Stands for "dots per inch". It is the unit of measurement for resolution which determines the quality or raster of an image.
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High-res
Generally a digital image with a resolution 300 dpi
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FPO
Stands for "For Placement Only" These letters are clearly marked over any placeholder.
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Accordion Fold
 - Zigzag type of fold where two or more parallel folds open in the manner of an accordion. Also known as a fan fold.
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Barrel Fold
- Fold style where the outer edge of each panel is folded in toward the other resulting in six panels. Also called a roll fold & a C fold.
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Printer Spreads
Document paginated for printing or binding.
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Reader Spread
Document paginated for viewing.
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Saddle Stitch
A method of binding by a wire stitch through the centerfold of nested signatures. (stapled)
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Perfect Binding
A method of binding in which the signatures are stacked and glued to the cover and held together with a strip of adhesive.
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Register
When each sheet enters the press from precisely the smae position ensuring that all colors are in "register", line up.
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Crop Marks
Marks placed on the edges of a mechanical to indicate where a printed piece should be trimmed. Also called trim marks.
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Live Area
The area on a page where you can safely place type, logos and other non-bleeding elements.
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Die
Sharp metal rules mounted on a board for making die cuts, or a solid metal block used for stamping foil or embossing.
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Emboss
To produce a raised impression on the surface of paper by pressing it between to dies.
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Deboss
To produce a recessed impression on the surface of paper by pressing it between two dies.
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In-Line
Any operation tied to the printing process done in one pass of the press such as Aqueous Coating.
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Off-line
Any operation tied to the printing process done after the first pass of the press such as an Ultraviolet Coating.
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Offset Lithography
Conventional printing where an image on a plate is "offset" onto a rubber blanket cylinder which, in turn, transfers the image to a sheet of paper.
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Uncoated Paper
Paper that has not been coated with clay. The ink comes in direct contact with the paper fibers.
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Coated Paper
Paper coated with clay. The ink sits on top of the clay coating and does not come in contact with the paper fibers.
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Proof
A test sheet from the printer made to represent how a final printed product will look so that flaws may be corrected before the piece is printed.
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Comp (Comprehensive)
Short for comprehensive dummy. It is a simulation of a printed piece for review. Also known as a mock-up.
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Royalty free (RF)
After the initial purchase, royalty-free products may be used by you multiple times for multiple projects without incurring additional fees.
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Rights Managed (RM)
Rights-managed products are licensed on a use-by-use basis. The fee for using the product is calculated from several factors including size, placement, duration of use and geographic distribution.
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EPS
Stands for encapsulated postscript. File format for saving vector graphics.
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Tiff
Stands for Tagged Image File Format. File file format for raster images.
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PDF
Adobe Acrobat extension. Stands for Portable Document Format. File format best for designs for client review. Sometimes used for final press output.
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Indd
InDesign extension. File format best for multiple page layouts.
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Aqueous Coating (AQ)
Water based coating which is applied like ink in-line by a printing press for light protection. Aqueous coating is only available in flood coverage. (aqueous -- varnish -- ultra violet -- laminate)
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Varnish
Coating applied to paper for visual impact or to provide some protection. Varnish can b applied in spot or flood coverage. Varnish is usually applied in in-line but can be applied off-line for more visual impact. (aqueous -- varnish -- ultra violet -- laminate)
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Ultraviolet Coating (UV)
Liquid applied to a sheet of paper off-line that is heat cured with ultraviolet light resulting in a durable protective coating and a striking visual impact. Can be flood or spot coverage. (aqueous -- varnish -- ultra violet -- laminate)
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Laminate
A means of bonding plastic film to a sheet of paper using heat and pressure. Provides an extremely protective covering. Flood coverage only. (aqueous -- varnish -- ultra violet -- laminate)
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Gate Fold
- A folding style where the outer edges fold inward to meet in the gutter and then folded again at the point where they meet to form eight panels
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Fold
Gate fold
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