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Design
The Planned arrangement of visual elements to create an image or pattern.
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Form
The visual aspect of the artwork by the manipulation of elements and principles of design.
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Unity
Harmony of agreement existing among the elements of a design to create an integrated image
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Negative Shapes
Spaces between form
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Gestalt
Theory of visual psychology-the whole will predominate over the parts.
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Element
The “what” you compose in an image or object.
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Content
The subject matter, story, or information that artwork seeks to communicate to the viewer.
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Balance
Distribution of visual weight within a composition.
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GRID
A network of horizontal and verticle lines used to organize a page and create unity.
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Allover Pattern
The more common name for crystallographic balance
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Source
The stimulus for an image or idea.
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Line
An infinite number of points, or a moving dot.
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Accent
- Secondary point of emphasis that has less attention value than the focal point.
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Focal Point
A device, which utilizes an emphasized element that attracts the viewer’s attention and encourages him/her to look further.
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Shape
A visually perceived area created either by an enclosing line or by color, value and or texture changes defining the outer edge.
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Gesture
A drawing in which describing shapes is less important than showing the action taking place.
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Value
Relative light and darkness
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Contour
A drawing in which a line follows the edges of forms to describe their outlines.
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Naturalism
Realistically reproducing the visual image, form and proportions seen in nature.
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Idealism
A specific type of distortion, which reproduces the natural world, but improves upon it.
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Abstraction:
A specific kind of distortion that implies a simplification of an object’s shapes to their essential, basic character.
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Distortion
Disregarding the shapes and forms of objects, purposely changing or exaggerating them.
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Nonobjective
Images that have no definite object reference and do not suggest recognizable subject matter.
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Scale:
Another word for size.
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Proportion
The ratio of size measured against other elements, or against some standard.
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Golden rectangle
A rectangle that has influenced art and design since the ancient Greeks discovered it.
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Value-Contrast:
Relationship between individual areas of dark and light.
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Rhythm
A visual flow or movement with a clear repetition of elements that are the same or slightly modified.
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Atmospheric Perspective
When far-off images become grayer and less distinct as distance increases.
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Chiaroscuro
Renaissance term to describe the artistic devise of using light and dark to imply depth and volume in painting.
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Movement
The visual path taken when looking at an artwork.
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