OrgComm6

• -Begins with an easy to write sentence.
• -Gets attention by responding to audience's desire to know
• -Puts reader in good frame of mind in order to be receptive to details.
• -Allows easy movement through the details after main idea is presented.

• Positive news messages.
• Thank you and appreciation messages.
• Apologies.
• Routine claims
• Routine requests
• Order acknowledgments
• Credit information messages.
• Messages extending credit.

• Complaints are a valuable gift.
• Thank them for giving you the chance to correct the problem.
• Assure them that you want to do everything you can to make them happy.

• Begin each numbered step with action statement.
• Place each step on separate line for easy reading
• Consider preparing flow chart.

• Don't blame someone else.
• Be sincere
• Be specific and clear.

The message begins with the main idea. To present good news and neutral information deductively, begin with the major idea, followed by supporting details.

States the pleasant or main idea.

Provides details and explanation.

Reminds receiver of the good news or main idea and includes a future-oriented closing thought.