Marketing Test Two

A learned predisposition to respond to an object or class of objects in a favorable or unfavorable way

a consumers subjective perception of how a product or brand performs on different attributes

a favorable attitude toward and consistent purchase of a single brand over time

the feeling of post purchase psychological tension or anxiety

The actions a person takes in purchasing and using products and services including the mental and processes that come before and after these actions

the group of brands that a consumer would consider acceptable from among all the brands of which he or she is aware of in the product class

The process by which people acquire skills knowledge and attitudes necessary to function as consumers

Both the objective attributes of a brand such as display and the subjective ones as prestige you use to compare different products and brands

Describes the distinct phases that a family progresses through from formation to retirement each phase bringing with it identifiable purchasing behaviors

The personal social and economic significance of the purchase to the consumer

Those behaviors that result from repeated expierence and reasoning

A mode of living that is identified by how people spend their time and resources, what they consider important in their enviorment and what they think of themselves and the world around them

The energizing force that stimulates behavior to satisfy a need

Individuals who exert direct or indirect social influence over others

Represents the anxiety felt because the consumers cannot anticipate the outcome of a purchase

The process by which an individual selects organizes and interprets information to create a meaningful of the world

refers to a person consistent behaviors or responses to recurring situations

• The process has five stages
• 1. problem recognition
• 2. information search
• 3. alternative evaluation
• 4. purchase decision
• 5. post purchase behavior
• definition - the stages a buyer passes through in making choices about which product or service to buy

People to whom an individual looks as a basis for self appraisal or as a source of personal standards

The way people see themselves and the way they believe others see them

• Have an impact on the purchase decision making process
• 1. purchase task
• 2. social surroundings
• 3. physical surroundings
• 4. temporal effects
• 5. antecedent states

the relatively permanent homogenous divisions in a society into which people sharing similar values interests and behaviors can be grouped

• sub groups within the larger national culture with unique values ideas and attitudes
• Hispanics
• African americans
• asian americans

see or hear messages without being aware of them

influencing people during conversation

concept that suggests 80 percent of firm sales are obtained from 20 percent of consumers

Frame work to relate the market segments of potential buyers to products or potential marketing actions by an organization

involves aggregative prospective buyers in to groups that have common needs and will respond similarly to marketing actions

are relatively homogenous groups of prospective buyers that result from the market segmentation process

a means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how a consumer perceives competing products or brands as well as it's own

Involves a firm using different marketing mix activities to help consumers perceive the product as being different and better than competing products

refers to the place a product occupies in consumers minds on important attributes relative to competitive products

changing the place a product occupies a consumers mind relative to competitive products

the quantity consumer or patronage - store visits - during a specific period