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Consumers
As a person who indentifies a need or desire, makes a purchase, and then disposes of the product during the 3 stages in the consumption process.
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Consumer Behavior
Study of the porcesses involved when inviduals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy need and desires
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Exchange
Transaction in which two or more organizations or people give and recieve something of value, is an integral part of marketing.
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B2C e-commerce
Business to consumer business over cyberspace
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C2C e-commerce
consumer to consumer business over cyberspace
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Compulsive Consumption
Repetitive shopping, often exvessive, as an antidote to tension, anxiety, depression, or boredom.
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Database Marketing
Involves trackig specific consumer buying habits very closely and crafting products and message tailored preciesly to ppl's wants and needs based on this information
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Relationship Marketing
Interact with customers on a regular basis and give them reasons to maintain a bond w/ the company overtime
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Demographic
Descriptive characteristics and personalitity
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Global Consumer
Unites people around the world by their common devotion to brand name consumer goods, movie starts, celebrity, and leisure activites
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Green Marketing
To protect or enchance the natural enivorment as they go about their business activites
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Market Segmention
Means targeting brands only to specfic group of consumers rather than to everybody even if it means that other consumers who dont belong to this target market aren't attracted to that product
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Social Marketing
Strategies use techniques marketers normally use to sell beer or detergent to encourage postive behaviors such as literacy and to discourage activites such as drunk driving.
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