Consumer Behavior Exam1

  1. Consumers
    As a person who indentifies a need or desire, makes a purchase, and then disposes of the product during the 3 stages in the consumption process.
  2. Consumer Behavior
    Study of the porcesses involved when inviduals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy need and desires
  3. Exchange
    Transaction in which two or more organizations or people give and recieve something of value, is an integral part of marketing.
  4. B2C e-commerce
    Business to consumer business over cyberspace
  5. C2C e-commerce
    consumer to consumer business over cyberspace
  6. Compulsive Consumption
    Repetitive shopping, often exvessive, as an antidote to tension, anxiety, depression, or boredom.
  7. Database Marketing
    Involves trackig specific consumer buying habits very closely and crafting products and message tailored preciesly to ppl's wants and needs based on this information
  8. Relationship Marketing
    Interact with customers on a regular basis and give them reasons to maintain a bond w/ the company overtime
  9. Demographic
    Descriptive characteristics and personalitity
  10. Global Consumer
    Unites people around the world by their common devotion to brand name consumer goods, movie starts, celebrity, and leisure activites
  11. Green Marketing
    To protect or enchance the natural enivorment as they go about their business activites
  12. Market Segmention
    Means targeting brands only to specfic group of consumers rather than to everybody even if it means that other consumers who dont belong to this target market aren't attracted to that product
  13. Social Marketing
    Strategies use techniques marketers normally use to sell beer or detergent to encourage postive behaviors such as literacy and to discourage activites such as drunk driving.
Card Set
Consumer Behavior Exam1
consumer exan