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Balance Theory
we strive to find harmony with others through persuasion
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Attribution Theory
saying is believing, what we do we become
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Canons of Rhetoric
- Invention
- Arrangement
- Style
- Memory
- Delivery
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Cognitive Dissonance
the amount of dissonance is directly proportional to the amount of effort one hast invested in the behavior: fraternities, clubs
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Identification Theory
Identity through verbal and nonverbals
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Innoculation Theory
presenting the problem before it becomes one: Bill Clinton
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Perception Theory
how we order perceptions based on needs and values
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Psychological Reactance Theory
Predicts resentment when person threatens a desired action
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Stimulous responce theory
react to stimuli in absence of though: Pavlovs Dogs
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Social Constructionist Theory
we create ideas based on experiences
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Axiology
philisophical study of value, right and wrong
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Epistemology
THeory of knowledge/knowing
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Ethos, Pathos, Logos, Mythos
- E-Credibility
- P-Emotion
- L-Logic
- M-Story or legend
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Meta-Narratives
Stories we live by
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Mnemonics
Way to remember things: ROYGBIV
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Ontology
The study of being
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Aristotle and 3 types of rhetoric
- Past
- Present-most important
- Future
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Walt Whitman
Fond view of communication and rhetoric. Was boisteros and spoke of the grandeur of language.
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Lao Tzu
Quiet. Saw Language as a disruptive force.
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Persuasion as a process
Certain steps must be followed for it to be effective. It is a mutual activity, people must participate.
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Interpersonal persuasion
Comm between two parties, roles switch, feedback direct
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public persuasion
fewer role changes, comm is primarily one-way, feedback less direct
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Mass Persuasion
No role changes, mltiple audiences, persuader initiates process, influences perception of self, others.
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Co-Active vs Confrontational persuasion
- Co-Active- seeks common ground
- Confrontational- Seeks conflict and one loses
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Funtions of persuasion
- Control
- Consumer Protection
- Knowledge
- Reform
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