Ch 8-10

  1. AIDA
  2. CRM
  3. DISTRIBUTION CHANNELS
  4. DMC
  5. ELASTICITY OF DEMAND
  6. LOOK-TO-BOOK RATIO
  7. MACRO ENVIRONMENT
  8. MICRO ENVIRONMENT
  9. RFP
  10. RATE INTEGRITY
  11. SMERFE MARKET SEGMENTATION
  12. SUPPLY AND DEMAND
  13. S.W.O.T. ANALYSIS
  14. THE 4 P'S OF THE MARKING MIX
Author
kismet007
ID
39203
Card Set
Ch 8-10
Description
Exam 3
Updated