1. Content analysis
    Form of unobtrusive research that stuides the content of recorded messages such as books, speeches, poems,songs, television shows, web sites, and advertisments.
  2. Empirical research
    Research that operates form the ideological position that questions about human behavior can be answered only through controlled, systematic, observations in the real world.
  3. Historical analysis
    Forms of social research that relies on existing historical documents as a source of data.
  4. Hypothesis
    Research able prediction that specifies the relationship between two or more variables
  5. Incorrigible proposition
    Unquestioned cultural belief that cannot be proved wrong no matter what happens to dispute it.
  6. Indicator
    Measurable event, characteristic, or behavior commonly thought to reflect a particular concept.
  7. Probabilistic
    Capable of identifying only those forces that have a high likelihood, bot a certainty, of influencing human action.
  8. Qualitative research
    Sociological research based on nonnumerical information that describes people,actions,or events in social life.
  9. Quantitative research
    Same as qualitative but based upon numerical data.
  10. Reactivity
    A problem associated with certain forms of research in which the very act of intruding into people's lives may influence the phenomenon being studied
  11. Spurious relationship
    A false association between two variables that is actually due to the effects of some third variable.
  12. Social construction of reality
    Process through which the members of a scoiety discove make known, reaffirm, and alter a collective version of facts, knowledge, and "Truth"
Card Set
Chapter 3