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Content analysis
Form of unobtrusive research that stuides the content of recorded messages such as books, speeches, poems,songs, television shows, web sites, and advertisments.
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Empirical research
Research that operates form the ideological position that questions about human behavior can be answered only through controlled, systematic, observations in the real world.
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Historical analysis
Forms of social research that relies on existing historical documents as a source of data.
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Hypothesis
Research able prediction that specifies the relationship between two or more variables
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Incorrigible proposition
Unquestioned cultural belief that cannot be proved wrong no matter what happens to dispute it.
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Indicator
Measurable event, characteristic, or behavior commonly thought to reflect a particular concept.
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Probabilistic
Capable of identifying only those forces that have a high likelihood, bot a certainty, of influencing human action.
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Qualitative research
Sociological research based on nonnumerical information that describes people,actions,or events in social life.
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Quantitative research
Same as qualitative but based upon numerical data.
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Reactivity
A problem associated with certain forms of research in which the very act of intruding into people's lives may influence the phenomenon being studied
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Spurious relationship
A false association between two variables that is actually due to the effects of some third variable.
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Social construction of reality
Process through which the members of a scoiety discove make known, reaffirm, and alter a collective version of facts, knowledge, and "Truth"
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