- Systematic purchase process
- New Buy: a situation requiring the purchase of a product for the first time.
- - Initiators and Users
- - Influencers
- - Gatekeepers
- - Purchasers
- - Decision makers
a situation where the purchaser wants some change in the original good or service.
a situation in which the purchaser reorders the same goods or services without looking for new information or investigating other suppliers.
- Use quality, price, and service as criteria.