Marketing

Processes for creating, comm, deliv, and exchanging offerings that have value to customers

people giving up something to receive something they would rather have

internal capibilities of the firm

People will buy more goods if aggressive sales tech. are used

social and econ. justification for an org.s existence is the satisfaction of customer needs.

sale does not depend on aggressive sales force, but on a customer's decision to buy a product

preserve society and satisfy customer needs

the relationship between benefits and the sacrifice necessary to obtain those benefits

customer's evaluation of a good or service in terms of wether it has met their needs and expectations

focuses on keeping and improving relationships with current customers

delegation of authority to solve customers problems quickly

collaborative efforts of people to accomplish common objectives

the managerial process of creating and maintaining a fit between the org's objectives and resources and the evolving market opportunities

the process of anticipating furutre events and determining strategies to achieve goals

designing activities related to marketing objectives and the changing marketing environment

a written document that acts as a guidebook of marketing activities for the marketing manager

c'mon dude. you know what this is.

defining a business in terms of goods and services rather than in ters of the benefits customers seek

a subgroup of a single business within a larger organization

Strengths Weaknesses (both internal), Opportunities, Threats (external)

collection and interpretation of info about forces, events, and relationships in the external environment

a statement of what is to be accomplished through marketing activities

a set of unique features a business has over another business

being the low cost competitor in an industry while maintaining good margins

show costs declining at a predictible rate as experience wth a product increases

the provision of something that is unique and valuable to buyers

the advantage achieved when a firm seeks to target and effectively serve a small segment of the market

and advantage that cannot be copied by the comp.

tries to increase market shares within current customers

attracting new customers to current products

creation of new products for present markets

new products in new markets