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what is a preference?
a consumers likes and dislikes
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what is the ranking principle?
a consumer can rank in order of preference all potentially available alernatives.
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what is being indifferent?
liking or disliking two alternatives equally
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what is the choice principle?
among the available alternatives, the consumer selects the one that he ranks the highest
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what is a consumption bundle?
the collection of goods that an individual consumes over a given period such as an hour, a day a month a year or a lifetime
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what is the more is better principle?
when one consumption bundle contains more of every good than a second bundle, a consumer prefers the first bundle to the second
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what is an indifference curve?
it shows all the other alternatives that a consumer likes equally well
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what are some of the properties of indifference curves?
- 1. They are thin
- 2. They do not slope upwards
- 3. the indiffernce curve that runs through consumption bundle A seperates all the better than A bundles from the worse than A bundles
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what is a family of indifference curves?
a collection of indofference curves that represent the prefrences of the same individual
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what are some of the properties of families of indifferenc curves?
- 1. they do not cross
- 2. in comparing any two bundles, the consumer prefers the one located on the indifference curve that is furthest from the origin. this means that for any bundle A, the better than A bundles lie to NE of the indifference curve. for those that are worse off, they lie to the SW of the origin
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the marginal rate of substitutionfor X with Y
the arte at which a consumer must adjust Y to maintain the same level of well being when X changes by a tiny amount from a given starting point. mathematically, if a change in X is the tiny change in X and the change in Y is the adjustment to Y then MRSXY= -change in Y/ change in X
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what determines a declinig MRS
if it becomes flatter as we move along the curve from the NW to the SE
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what are perfect substitutes?
2 products are perfect substitutes if they are valuable only when used together in fixed proportions.
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what are perfect complements?
2 products are perfect complements if they are valuable only when used together in fixed proportions
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what is utility?
a numeric value indicating the consumers well being the higher the utility, the higher the satisfaction than lower utility
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what is a utility function ?
a mathematical function that assigns a utility value to each consumption bundle
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what is an ordinal preference?
it allows us to determine only whether one alternative is better or worse than another.
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what is cardinal information
tells us something about the intensoty of those preferences. it answers the question, " how much worse?" or how much better?
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