Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or app without modifying the code directly.
What are tags in Google Tag Manager?
Tags are snippets of code used to send information to third-party tools like Google Analytics, Facebook Ads, or other marketing and analytics platforms.
What are triggers in Google Tag Manager?
Triggers define when and where a tag should execute. For example, a trigger can be set to fire a tag when a specific page is visited or a button is clicked.
What are variables in Google Tag Manager?
Variables are used to store information GTM needs to execute tags and triggers. For example, a variable can hold the value of a URL, click text, or a custom user input.
How do you create a new tag in Google Tag Manager?
Navigate to the GTM workspace.
Click "Tags" in the left menu and then click "New."
Select a tag template or custom HTML.
Configure the tag settings and assign triggers.
Save and publish the changes.
What are the steps to publish changes in GTM?
After creating or editing tags, triggers, or variables, click "Submit."
Provide a name and description for the new version.
Click "Publish" to make the changes live.
What is a container in GTM?
A container holds all your tags, triggers, and variables for a specific website or app. Each container has a unique container ID.
How do you test tags in GTM before publishing?
Use the Preview mode by clicking "Preview" in the GTM workspace. This allows you to interact with your site and check if tags are firing correctly.
What is the Data Layer in GTM?
The Data Layer is a JavaScript object that stores and passes information from your website to GTM. It provides a standardized way to collect and use data for tags.
What is the benefit of using GTM for tag management?
GTM simplifies the process of managing and updating tags, reduces dependency on developers, and ensures quicker deployment of marketing and analytics tracking.
What is the purpose of a trigger in Google Tag Manager?