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Fields of design
Objects, Environments, Messages, Interactive experiences
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Factors that influence designs
SCEET
- Social
- Cultural
- Environmental
- Economical
- Technological
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Elements
- Form
- Tone
- Colour
- Texture
- Point
- Line
- Type
- Shape
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Principles
- Scale
- Hierarchy
- Proportion
- Contrast
- Pattern
- Cropping
- Balance
- Figure ground
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Good design
Dieter Rams
- 1. Innovative
- 2. Useful
- 3. Aesthetic
- 4. Understandable
- 5. Unobtrusive
- 6. Honest
- 7. Long-lasting
- 8. Thorough
- 9. Environmental
- 10. As little as possible
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The design process
- Discover
- Define
- Develop
- Deliver
- Presenting formats
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Design Rights
A design right protects the overall visual appearance of new and distinctive whole products.
These whole products should have physical and tangible form, be manufactured or handmade, and be produced on a commercial scale. For example, a couch, a car or a dress.
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IP
Intellectual Property Laws can protect your intellect and creative ideas.
- - Copyright
- - Trademarks
- - Design rights
- - Patent
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Copyright
Copyright protects the original expression of ideas, not the ideas themselves.
- - comes into existence automatically
- - gives you the right to control and exploit the copying of your original works of art, literature, music, films, broadcasts and computer programs.
- - usually lasts for the author’s life plus 70 years.
- - indicates that the work is protected and identifies the copyright owner, although it is not necessary to display this notice for copyright to apply.
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Trademark
A trade mark is your registered brand and is used to distinguish your business from other products and services.
- - can be a letter, number, word, phrase, logo, image, sound, movement, shape or scent
- - gives you exclusive rights to your business name in Australia.
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Patent
A patent is a legally enforceable right for a device, substance, method or process.
- protects any device, substance, method or process that is new, inventive and useful
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Australian Indigenous Design Charter
When working on projects involving the representation of Aboriginal and Torres Strait Islander culture communication designers and buyers of design (non-Indigenous and Indigenous) are expected to adhere to the following ten points:
- 1. Indigenous led
- 2. Self-determined
- 3. Community specific
- 4. Deep listening
- 5. Impact of design
- 6. Indigenous knowledge
- 7. Shared knowledge
- 8. Legal and moral
- 9. Reconciliation action plan
- 10. Charter implementation
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Indigenous led
Ensure Indigenous representation creation in design practice is Indigenous led.
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Self-determined
Respect for the rights of Indigenous peoples to oversee representation creation of their culture in design practice.
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Community specific
Ensure respect for the diversity of Aboriginal and Torres Strait Islander culture by following community specific cultural protocols.
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Deep listening.
Ensure respectful, culturally specific, personal engagement behaviors for effective communication and courteous interaction are practiced.
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Impact of design.
Always consider the reception and implications of all designs so that they are respectful to Indigenous culture.
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Indigenous knowledge.
Respectfully ask the client if there is an aspect to the project, in relation to any design brief, that may be improved with Indigenous knowledge.
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Shared knowledge
(collaboration, co-creation, procurement). Develop and implement respectful methods for all levels of engagement and sharing of Indigenous knowledge (collaboration, co-creation, procurement).
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Legal and moral
Demonstrate respect and honour cultural ownership and intellectual property rights, including moral rights, and obtain appropriate permissions where required.
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Reconciliation Action Plan (RAP)
Develop a RAP incorporating the AIDC:CD.
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Charter implementation
Ensure the implementation of the AIDC:CD to safeguard Indigenous design integrity
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