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1970s - Hip Hop Culture
Originated in poor African American/ Latin American Areas of NYC - especially the Bronx
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Rap Origins: DJs and MCs
Hip Hop music began with DJs playing recorded music at dances, parties, etc. in the Bronx
Early rap was largely shaped by 1970s popular styles - especially disco, funk
DJs began to manipulate records in live performances (Grandmaster Flash)
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Hip Hop DJs - ______ as a musical instrument
turntable
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Other important technology - _________
Especially the _____ ______
- The drum machine
- Especially the Roland TR-808
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____ eventually were the main feature of hip hop music
Rhymes were rooted in ____ _____ (references to neighborhood life, friends, streets, places, people, etc.)
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Sugar Hill Gang - "_____ _____" (1979)
One of the first hip hop songs
Popularized the term rapper (and rap)
Samples Chic's "Good Times"
3 MCs - humorous descriptions of neighborhood life
"Rapper's Delight"
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"The Message"
Beat:
Vocal Style:
Lyrics:
Pioneered realism in _____
- Beat: Produced by drum machine and keyboard synthesizer
- Vocal Style: MC Melle Mel - gritty and frustrated; complex rhythms and rhyme scheme
- Lyrics: honest depiction of hard life in NY urban ghettos
Pioneered realism in rap lyrics
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MTV launched in ____
Extremely popular cable TV network featuring ____ ____
Record companies used MTV to _______
Almost exclusively featured ____ ____ and _____ ____
- 1981
- music videos
- promote their artists
- white rock and pop performers
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The 1980s saw the rise of the _____
mega stars
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Michael Jackson
_____ beginnings - lead singer of ______ (1960s)
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Michael Jackson began solo career in the __s. Achieved unprecedented success in the __s
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Best selling album of all time
- Michael Jackson's "Thriller" (1982)
- (32 million copies in a year)
- 7 top 10 and 2 no. 1 hits
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"Beat It" by Michael Jackson features ____, ____ machines, and ____ ____.
Appealed to ___, ____, and ____ fans.
- synthesizers, drum machines, and electric guitar
- pop, disco, and rock fans
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In mid 1980s, hip hop "_____ ____", draws wider base of listeners, inc. young white males
Younger audiences traditionally drawn to rock begin listening to rap
crosses over
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Two pivotal groups in the popularization of Hip Hop
Beastie Boys and Run D.M.C
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Run-DMC and the Beastie Boys:
Extremely successful albums in 1986
Run DMC: "_____" (3 million records sold)
Beastie Boys: "_____" (7 million records sold)
- "Raising Hell"
- "Licensed to Ill"
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Both hit albums by the Beastie Boys and Run DMC were on new label ___ ___ (Founders: ____ and ______); both produced by ______.
- Def Jam Records
- Founders: Russell Simmons and Rick Rubin
- Both produced by Rick Rubin
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The Beastie Boys
Formed in the late ___s as a hardcore _____ band.
Middle class, _______ members.
Early 80s change style to ____ influenced ____; always an element of ____.
Following success of Run DMC, signed to ________; tour w/ _____ gives exposure
- 70s as a hardcore punk-rock band
- college educated
- rock influenced rap; always an element of parody
- Def Jam Records, tour w/ Madonna
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