Trademarks and avoiding consumer confusion

  1. Help us make sound decision about the products we need and want
    Trademark
  2. Protect us from knock off goods
    Trademark
  3. Is any word, name, symbol, or device used to identify and distinguish goods from those manufactured or sold by others, and to indicate the source of the goods even if that source is unknown
    Trademark
  4. You often knew exactly who was making your stuff, and know how it was made
    Before the industrial revolution
  5. Asure you that you’re buying the same product
    Brand names
  6. The rationale for granting legal protection for trademarks is that ____________
    They’re a type of property
  7. Functions like a consumer protection measure
    Trademark law
  8. Prevents consumer confusion, and makes it easier for consumers to select and purchase the goods and service they want
    Trademark law
  9. Provides congress with the authority to regulate and protect copyright and patents
    Intellectual property clause of the constitution
  10. Though trademarks are often classified as_____
    Intellectual property
  11. The supreme court held where congress has no power to protect or regulate trademarks under the intellectual property clause of the constitution
    In the 1879 trademark cases
  12. Gives the congress the power to regulate commerce with foreign nations, and among the several states, and with the Indian tribes
    Commerce clause of the constitution
  13. Very similar to trademarks in that they distinguish one particular service
    Service marks
  14. Is a legal term of art that generally refers to characteristics of the visual appearance of a product or its packaging that signify the source of the product to consumers
    Trade dress
  15. Trade dress or product packaging is protected if it’s _______ and ________
    Distinctive & Nonfunctional
  16. Limits on what can be a valid trademark
    Functional product features
  17. Requirements for trademarks
    • Has to be a symbol or device
    • The mark has to be used in interstate commerce
    • Has to be distinctive
  18. Trademark distinctiveness
    From Unprotectable to highly protectable:

    • Generic
    • Descriptive
    • Suggestive
    • Arbitrary
    • Fanciful
  19. Receive automatic protection upon use
    • Suggestive
    • Arbitrary
    • Fanciful
  20. Never entitled to protection
    Generic
  21. What does “TM” means?
    Owner is asserting trademark in the product
  22. What does “r” means?
    Trademark has been registered
  23. Benefits only famous trademarks against a weakening of their valuable distinctive quality
    Federal trademark dilution act
  24. Types of dilution
    • Dilution by blurring
    • Dilution by tarnishment
  25. Happens when a similar trademark chips away the distinctiveness of a famous trademark
    Dilution by blurring
  26. Happens when similarity between a mark or trade name and a famous mark harms the reputation of the famous mark
    Dilution by tarnishment
  27. 7th Circuit Court of the United States’ definition
    • Similarity between the marks in appearance & suggestions
    • Similarity of the products for which the name is used
    • Area and manner of concurrent use
    • Degree of care likely to be exercised by consumers
    • Strength of the plaintiff’s mark
    • Actual confusion
    • An intent on the part of the alleged infringer to “palm off” his product as that of the plaintiff
Author
katik
ID
360399
Card Set
Trademarks and avoiding consumer confusion
Description
Updated