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Help us make sound decision about the products we need and want
Trademark
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Protect us from knock off goods
Trademark
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Is any word, name, symbol, or device used to identify and distinguish goods from those manufactured or sold by others, and to indicate the source of the goods even if that source is unknown
Trademark
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You often knew exactly who was making your stuff, and know how it was made
Before the industrial revolution
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Asure you that you’re buying the same product
Brand names
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The rationale for granting legal protection for trademarks is that ____________
They’re a type of property
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Functions like a consumer protection measure
Trademark law
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Prevents consumer confusion, and makes it easier for consumers to select and purchase the goods and service they want
Trademark law
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Provides congress with the authority to regulate and protect copyright and patents
Intellectual property clause of the constitution
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Though trademarks are often classified as_____
Intellectual property
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The supreme court held where congress has no power to protect or regulate trademarks under the intellectual property clause of the constitution
In the 1879 trademark cases
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Gives the congress the power to regulate commerce with foreign nations, and among the several states, and with the Indian tribes
Commerce clause of the constitution
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Very similar to trademarks in that they distinguish one particular service
Service marks
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Is a legal term of art that generally refers to characteristics of the visual appearance of a product or its packaging that signify the source of the product to consumers
Trade dress
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Trade dress or product packaging is protected if it’s _______ and ________
Distinctive & Nonfunctional
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Limits on what can be a valid trademark
Functional product features
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Requirements for trademarks
- Has to be a symbol or device
- The mark has to be used in interstate commerce
- Has to be distinctive
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Trademark distinctiveness
From Unprotectable to highly protectable:
- Generic
- Descriptive
- Suggestive
- Arbitrary
- Fanciful
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Receive automatic protection upon use
- Suggestive
- Arbitrary
- Fanciful
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Never entitled to protection
Generic
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What does “TM” means?
Owner is asserting trademark in the product
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What does “r” means?
Trademark has been registered
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Benefits only famous trademarks against a weakening of their valuable distinctive quality
Federal trademark dilution act
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Types of dilution
- Dilution by blurring
- Dilution by tarnishment
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Happens when a similar trademark chips away the distinctiveness of a famous trademark
Dilution by blurring
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Happens when similarity between a mark or trade name and a famous mark harms the reputation of the famous mark
Dilution by tarnishment
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7th Circuit Court of the United States’ definition
- Similarity between the marks in appearance & suggestions
- Similarity of the products for which the name is used
- Area and manner of concurrent use
- Degree of care likely to be exercised by consumers
- Strength of the plaintiff’s mark
- Actual confusion
- An intent on the part of the alleged infringer to “palm off” his product as that of the plaintiff
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