Marketing

Consists of the actions a person takes in purchasing and using product and services, including the mental and social processes that come before and after these actions

consists of the five stages a buyer passes through in making choices about which product and services to buy: (1) problem recognition, (2) information search, (3) alternative evaluation, (4) purchase decision, and (5) postpurchase behavior

is the personal, social, and economic significance of the purchase to the consumer

is the energizing force that stimulates behavior to satisfy a need

is a person's consistent behaviors or responses to recurring situations

is the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world

is the anxieties felt because the consumer cannot anticipate the outcomes of a purchase but believes that there may be negative consequences

consists of those behaviors that result from (1) repeated experience and (2) reasoning.

is a favorable attitude toward and consistent purchase of a single brand over time

is a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way

are a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people

are individuals who have social influence over others

involves the influencing of people during conversations.

consists of people to whom an individual looks as a basis for self-appraisal or as a source of personal standards

consists of the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors

are the subgroups within the larger, or national, culture with unique values, ieas, and attitudes