How we think about the social world, our attempts to understand, and ourselves in our place in it.
Heuristics
Simple rules for making complex decisions or drawing inferences in a rapid manner and seemingly effortless manner.
Schemas
Mental framework that allow us to organize large amounts of information in an efficient manor
Information overload
Instances in which our ability to process information is exceeded
Conditions of Uncertainty
Where the “correct” answer is difficult to know or would take a great deal of effort to determine
Prototype
Summary of the common attributes possessed by memories of a category
Representativeness heuristic
A strategy for making judgments based on extent which current stimuli or events resemble other stimuli or categories
Base rates
The frequency with which given events or patterns occur in the total population
Availability heuristic
A strategy for making judgments on the basis of how easily Specific kinds of information can be brought to mind
Anchoring and adjustment
A heuristic That involves the tendency To deal with uncertainty in many situations by using something we do know as a starting point, and then making adjustments to it.
Schemas
Mental framework censoring on a Specific theme that help us organize social information
Schemas influences what 3 basic processes
Encoding, attention, retrieval
Attention
Refers to what information we notice
Encoding
Refers to the process through which information we noticed get stored in the memory
Retrieval
Refers to the process through which we recover information from memory in order to use it in some manner