Founders

What is psychology?

How are mind and body related?

Physiologist
Wrote the first text

Structuralism: Break down to structures
Focused on basic sensory and perceptual processes (e.g.- reaction time)

Philosopher
Psychology at Harvard in 1870s
Opposed Wundt's approach
Supported nurture side

Functionalism– (Darwin) how behaviors help us adapt to environment

Genetic differences (Eugenics)
First to measure intelligence
Correlation, regression to the mean
Surveys
Fingerprints
Nazis abused his work
Supported Nature Side

Psychoanalysis
Austrian physician
Psychoanalytic theory
Dreams, unconscious mind
Nurture (ego) overcomes our natural impulses

Influenced by Freud
Dreams and consciousness
"synchronicity" 
"collective unconscious"
"archetypes"
Personality (Intro. and extro.)
Mother & father "complexes"

Learning Theories
"operant conditioning"
(reinforcement & punishment)

Inspired by Ivan Pavlov's work
Took psychology into advertising
"classical conditioning"
Supported Nurture side

Formerly a minister
“People are generally good”
We act in accordance with our self concept
Unconditional positive regard

Motivation
“Hierarchy of Needs”
“Self-actualization

Conformity
Obedience to authority
Yale “shock” experiment (1962)

Corruptive power of authority
Situational forces
Stanford Prison Experiment (1971)

Political & Cultural psych
Liberty of speech on campuses
Yale, New York University
“The Righteous Mind”

Language
Evolutionary psych
Harvard, MIT
"The Blank Slate”
“Better Angels of our Nature"

Personality psychology
Influenced by Nietzsche and Jung
Harvard, U of Toronto
“12 Rules for Life”
“Maps of Meaning