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recognition of an unfulfilled need and a product that will satisfy it

the marketing of goods and services to individuals and organizations for purposes other than personal consumption

expense items that do not become part of a final product

the use of the Internet to facilitate the exchange of goods, services, and information between organizations

an electronic trading floor that provides companies with integrated links to their customers and suppliers

all those people in an organization who become involved in the purchase decision

either finished items ready for assembly or products that need very little processing before becoming part of some other product

the demand for business products

the demand for business products

the demand for two or more items used together in a final product

a network of interlocking corporate affiliates

capital goods such as large or expensive machines, mainframe computers, blast furnaces, generators, airplanes, and buildings

a situation where the purchaser wants some change in the original good or service

• phenomenon in which a small
• increase or decrease in consumer demand can produce a much larger change
• in demand for the facilities and equipment needed to make the consumer
• product

a situation requiring the purchase of a product for the first time

• a detailed numbering system
• developed by the United States, Canada, and Mexico to classify North
• American business establishments by their main production processes

• individuals and organizations
• that buy business goods and incorporate them into the products that they
• produce for eventual sale to other producers or to consumers