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code of ethics
a guideline to help marketing managers and other employees make better decisions
corporate social responsibility
business’s concern for society’s welfare
ethics
the moral principles or values that generally govern the conduct of an individual or a group
green marketing
the development and marketing
of products designed to minimize negative effects on the physical
environment or to improve the environment
morals
the rules people develop as a result of cultural values and norms
pyramid of corporate social responsibility
a model that suggests
corporate social responsibility is composed of economic, legal, ethical,
and philanthropic responsibilities and that the firm’s economic
performance supports the entire structure
sustainability
the idea that socially
responsible companies will outperform their peers by focusing on the
world’s social problems and viewing them as opportunities to build
profits and help the world at the same time
Author
melmal8
ID
35688
Card Set
Mktg3
Description
Marketing Ch3
Updated
2010-09-19T13:05:49Z
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