MIS Chapter 10

  1. In​ 2018, __________ million Americans are expected to purchase something online.
  2. ​E-commerce began in​ ________ when Netscape earned their first online advertisement from a major corporation.
  3. Which unique feature of​ e-commerce is related to the ability to interact with web technology​ everywhere?
  4. When a consumer is being engaged with an immersive multimedia​ experience, the consumer is enjoying the​ _________ feature of​ e-commerce.
  5. ​E-commerce technologies enable consumers to look online to find a variety of different prices for the same product. This ability is called​ ___________________.
    price transparency
  6. ​E-commerce technologies enable consumers to discover the actual costs merchants pay for products. This ability is called​ ___________________.
    cost transparency
  7. Two people are trading​ coins, and one has far more knowledge about the hobby than the other. What does this situation​ illustrate?
    Information asymmetry
  8. The San Francisco Giants sell tickets based on​ ____________, where the prices often change based on demand and other variables.
    dynamic pricing
  9. Which of the following businesses uses the content provider Internet business​ model?
  10. Which of the following businesses uses the portal Internet business​ model?
  11. Twitter and Facebook are both examples of the​ _____________ Internet business model.
    community provider
  12. Micropayment systems allow content providers to be paid cost effectively when there are numerous transactions of very small monetary amounts. Which of the following provides the largest micropayment system on the​ Web?
  13. Paying an online journal a monthly fee for access to its content is called the​ ________ revenue model.
  14. Which type of revenue model involves sending customers to a website for a referral​ fee?
  15. Which of the following involves businesses retailing products and services directly via the Internet to individual​ consumers?
    B2C​ e-commerce
  16. eBay utilizes the​ ___________ form of electronic commerce.
  17. When advertisers analyze user clickstream data to intentionally place ads on​ websites, the advertisers are employing​ ___________ techniques.
    behavioral targeting
  18. Which social commerce feature uses a stream of events to create a history for friends to​ view?
  19. The social commerce feature that enables a consumer to log into sites through Facebook is called a​ ___________________.
    social​ sign-on
  20. Use of the Internet to inexpensively find potential customers for products with very low demand is termed ​ ________.
    long tail marketing
  21. Which of the following statements about Electronic Data Interchange​ (EDI) is​ FALSE?
    EDI is a large firm that uses a secure website to link to its suppliers and other key business partners.
  22. Large firms may create a secure website known as a​ ____________ to link to suppliers and key business partners.
    private industrial network
  23. Kickstarter.com is a popular​ _______________ site where​ start-up companies' ideas are presented to perspective investors.
  24. ​________ services can tell you the price of a house you are looking at or about special exhibits at a museum you are passing.
  25. Which is NOT one of the phases in the timeline for the development of an​ e-commerce presence?
    Mobile implementation
Card Set
MIS Chapter 10