Exam 4: CH 11 & 12

What is true of franchising?

Alcoa sent line workers and managers to foreign locations to seek out new techniques and processes, and they brought them back to the home country to improve operations. This shows the benefits of...

What question should be answered in Phase 2 of the international marketing process?

Kwan wants to open a new business in his own country, Singapore. He has decided on a form of licensing that will provide him with a standard package of products, systems, and management services in order to sell fast food to local residents. What is the form of business Kwan has chosen?

The first-time foreign marketer must decide what products to develop, in which markets and...

Which mode of foreign market entry offers the most control and the highest potential return for a company?

Company M was weighing whether it could be competitive if it standardized its products for the global market. It should consider three criteria: ease of control, flexibility, and...

Which aspect of international marketing is analyzed in the first phase of the international planning process?

The advantages of ____ are most apparent when capital is scarce, import restrictions forbid other means of entry, a country is sensitive to foreign ownership, or patents and trademarks must be protected against cancellation for nonuse.

A company is in the process of deciding the mode of entry it will use in Japan and China. The company is in which phase of the international planning process?

If a company focuses on market planning that involves specific actions and allocation of resources, the company is most likely implementing ____ planning.

The CEO and the board of directors at a large multinational company meet once a quarter to review the long- and short-term goals of the company and to make changes as required. They are engaged in ____ planning.

Tactical plans are designed...

Cho wanted to sell her custom jewelry made in China to the U.S. market, but she didn't have a lot of capital to get started, nor did she know how to get around import restrictions. She decided to give an American company the rights to produce and sell her products for a fee and gave them patent rights. Cho was pursuing which entry method?

What is the crucial question facing international marketers today?

What statement is a feature of international corporate planning?

In the context of foreign market entry mode of ___ ___ requires no equity investment and thus has a low risk, low rate of return, and little control.

Phase 3 of the international planning process begins with...

Phase 2 of the international planning process includes analysis of which factor?

In the context of foreign market entry, ____ ____ are long-term, non-equity associations between a company and another in a foreign market.

With respect to global marketing management, the argument for market segmentation in the 1980s was framed as...

Once a "go" decision has been made in Phase 3 of the international planning process, what is most likely to occur next?

What is a partnership called in which several companies have joined forces to create a separate legal entity to facilitate doing business in a country where none of the participants is currently active?

What market strategy usually means that the company sells to a buyer (importer or distributor) in the home country, which in ____ ____

What statement relates to strategic planning?

Jared wants to know how to reach potential customers in small towns on the Spanish coast, so he should focus his planning on the ____ level

The key factors that influence the success of franchising approaches are monitoring costs (based on physical and cultural distances), the principal's international experience, and...

Company G takes advantage of the Internet and flexible manufacturing to create products that vary depending on the market it is sold into. This demonstrates Company G's focus on ____

Hippos is a manufacturer of consumer goods. It intends to sell its products in Taiwan as it is looking to enter into Asian markets. It does not want to make any equity investment and prefers to minimize any risk of loss in the foreign market. It is also willing to settle for a low rate of return and little control. Which of the foreign market-entry strategies is Hippos most likely to pursue?

Which company has been known for its ability to adapt to local needs and wants in the international marketplace since its inception in 1866?

In the context of global marketing management, international marketers framed the argument toward market segmentation during the 1970s as...

A consumer products company has already reviewed its objectives and capabilities, established the screening criteria for reviewing potential foreign markets, and examined a series of environmental factors for the markets in which it plans to operate. What should the company do next as it proceeds with the international planning process?

Which subject is explored after developing information and selecting a country market in the international planning process?

Dell Corporation is a good example of mass customization because it...

Which of the following refers to two or more participating companies joining forces to create a separate legal entity to facilitate doing business in the international arena?

Mirros, a U.S. kitchenware distributor, takes a selection of its inventory twice a year to Vietnam and sells it to a Vietnam-based kitchen retailer. The Vietnam company, in turn, sells those products through its retail stores in Vietnam and Thailand. In which of the alternative market-entry strategies is Mirros engaged?

A company has just completed a marketing plan for entering eastern Europe. Included in this plan are budgets and sales and profit expectations. Which of the following phases of the international planning process has the company just completed?

The primary goal of Phase 2 of the international planning process is to...

During which activity of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?

What is the first phase in the international planning process?

Why are foreign laws and regulations friendly toward franchising?

Which mode of foreign market entry requires the most amount of equity and therefore creates the greatest risk?

What is the last step in the international planning process?

Mirros, a U.S. kitchenware distributor, sells its inventory twice a year to All Cooks, a kitchenware retailer in the United States. All Cooks, in turn, sells those products through its retail stores in Vietnam and Thailand. In which of the following entry modes is Mirros most likely engaged?

A direct sales force may be required in a foreign country, especially for...

A company decided to expand its presence in northern Europe. Toward that end, it selected the countries where it would market its products. It also selected a mode of entry. It is now in the process of implementing specific plans. The company is currently in which phase of the international planning?

Which form of business relationship lets a company grant patent rights, trademark rights, and the rights to use technological processes to another company in a foreign country?

____ ____ is conducted at the highest levels of management and deals with products, capital, research, and the long- and short-term goals of a company.

Harry and his team draft a plan for their organization, HD Corp. They primarily establish the overall goals that HD should accomplish in the next 25 years. In this case, Harry and his team are most likely engaged in ____ planning.

Why might the process of planning be as important as the plan itself?

Jade who owns Downward Dog Wines had to market its product with a different name in a foreign market as it was mandatory to translate the name into the local language. Which factor has most likely influenced the compulsory change of the Downward Dog's product name in the foreign market?

Which of the following is the term used to refer to both the People's Republic of China (PRC) and the Republic of China (ROC) or Taiwan?

Which of the following was primarily instrumental in decreasing the historical tension between People's Republic of China (PRC) and the Republic of China (ROC)?

Aside from the United States and Japan, _____ is the most important single national market.

Most analysts predict that China would see an 8 to 10 percent average GNP growth in the next 10 to 15 years. All of this growth is primarily dependent on China's: ...

Two major events that occurred in 2000 had a profound effect on China's economy. One of these is the United States's granting normal trade relations (NTR) to China on a permanent basis (PNTR). Which of the following is the other one?

Which of the following are the two most important steps China has to take to ensure that the road to economic growth is smooth?

Which of the following is one of the important reasons behind the fact that there is no one-growth strategy for China?

IBM entered into a venture with the Chinese Railways Ministry that allowed IBM to set up a national network of IBM service centers in railway stations that has enabled IBM to ship computer parts via the railroad around the country within 24 hours. This venture was dubbed the _____.

Which of the following is a cultural hurdle in the path of China becoming a vast market in the long run?

Which of the following is the biggest threat to the fast pace of growth China is experiencing?

Which of the following is true regarding Hong Kong, post its turnover to the People's Republic of China?

What is the tenet that China follows to ensure that Hong Kong's exuberant capitalism is retained despite the communist leanings of mainland China?

Which of the following most accurately represent the "three direct links" leading to the establishment of One China?

Which of the following is one of the primary reasons behind the persistence of economic stagnation in Japan in the 1990s?

Political explanations of Japan's crisis during the 1990s identified two villains. One of them was the powerful Japanese bureaucracy. Which of the following is the other one?

In the 1970s, Frank Gibney had called Japan "The Fragile Superpower", which was confirmed with the crisis of the 1990s. In his new appraisal, Gibney writes that Japan has become the victim of:

Which of the following was the greatest hindrance to the development of software innovations appropriate for world markets in Japan?

Immediately after World War II, a shattered Japanese nation arrived at a consensus goal for national recovery. That consensual goal provided the incentive for its spectacular progress, decade after decade. Then during the late 1980s, the Japanese people stepped back and looked around at their manifest achievement. It was easy to conclude they had reached their coveted goal. So the question for them became, "all right, what's next?" This theory tries to explain the Japanese crisis of the 1990s. Which of the following theory are we talking about?

A survey of U.S. manufacturers shows that 95 percent of respondents with Indian operations plan on expanding, and none say they are leaving. Which of the following is primarily behind this new trend?

Which of the following is one of the nations referred to as the Four Asian Tigers?

Which of the following Asian countries was the first to move from a status of developing country to a newly industrialized country?

The most rapidly growing economies in the Asia Pacific region during the 1980s and 1990s, Hong Kong, South Korea, Singapore, and Taiwan are often referred to as the _____.

What is common among the Asian countries Hong Kong, South Korea, Singapore, and Taiwan?

Which of the following is at present the center of trade links with north China and the Asian republics of the former Soviet Union?

C. K. Prahalad and associates introduced the concept of a global market, not necessarily defined by national borders but rather by the pockets of poverty across countries, and consisting of 4 billion people across the globe with annual incomes of less than $1,200. They refer to these consumers, concentrated in the LDCs and LLDCs, as _____ markets.

According to C. K. Prahalad, which of the following represents the misconception that leads international markets to ignore the bottom-of-the-pyramid markets?

C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets—bottom-of-the-pyramid markets (BOPMs)—consisting of the 4 billion people across the globe with annual incomes of less than _____.

C. K. Prahalad has cited two primary misconceptions behind the international marketers ignoring the bottom-of-the-pyramid markets. One of the reasons is that the products and services developed for more affluent consumers are not appropriate for these markets. Which of the following is the other misconception?

Which of the following is the best way to stimulate economic development and growth from within developing countries?

Grameen Bank is a private commercial enterprise in _____.

Which of the following is true of the standard of living of the eight most populous countries of the Asia/Pacific region?

ASEAN+3 is a forum for ASEAN ministers plus ministers from China, Japan, and _____.

The primary multinational trade group in Asia is _____.

Which of the following is one of the major events that account for the vigorous economic growth of the ASEAN countries and their transformation from cheap-labor havens to industrialized nations?

One result of the Asian financial crisis of 1997 to 1998 was the creation of _____.

Which of the following is one of the primary targets of ASEAN Vision 2020?

The first meeting of the members of the ASEAN+3 was devoted to devising a system whereby the member countries could:

Which of the following organizations provides a formal structure for the major governments of the Asian-Pacific Rim, including the United States and Canada, to discuss their mutual interests in open trade and economic collaboration?

Which of the following is true of the APEC?

Which of the following regions is considered as the information technology (IT) corridor in north China?

_____ contains Hong Kong, Macau, Guangzhou, and Shenzhen and it is considered as the world's manufacturing base for the IT industry.

The national language of China is standard _____ but more than 56 dialects and other languages are spoken across the country.

Which of the following is most likely to cause the biggest problems for television and radio advertisers in China?

The three contiguous provinces in Northeast China _____, Jilin, and Heilongjiang have long represented a cohesive unit in terms of culture and the political economy and are referred to as "dongbei", meaning Northeast, or "dong sansheng", meaning Northeastern Three Provinces.

The most important advantage of Northeast China that mainly contributed toward its being the industrial and technological center of the country in the 1970s and 1980s is:

Liaoning province of Northeast China has the closest economic ties with _____.

Which of the following provinces of China shares the closest economic ties with South Korea?

Which of the following provinces of China shares the closest economic ties with Russia?

____ is now Japan's most important trading partner.

_____ at the southern tip of the Liaodong Peninsula in China is the focus of bi-national relationships and has one of the world's largest and most modern port facilities.

This region in China is the political and R&D center of China. The 75-mile corridor in this region hosts some 5,000 Chinese high-tech companies, and more than 1,000 international IT companies. Perhaps the key to this region is the quality of its higher education. Identify the region in discussion.

_____ is known as China's Silicon Valley.

_____ is China's third largest industrial city after Shanghai and Beijing.

Which of the following is true of the Tianjin region in China?

Half of Shanghai's GDP is derived from its _____.

____ has replaced Nanjing, to become Jiangsu province's number one economy and foreign trade center.

This region in China includes three cities of over 5 million inhabitants (Hong Kong, Guangzhou, and Shenzhen); five cities with more than 1 million inhabitants (Zhuhai, Huizhou, Foshan, Zhongshan, and Dongguan); and a number of cities that each contain approximately half a million inhabitants, such as Macau. Identify the region.

Which of the following was designated as China's first Special Economic Zone?

_____ a boomtown bordering Hong Kong and a fishing village just 20 years ago has replaced the provincial capital Guangzhou to lead the local economy.

The rural population, which accounts for almost three-fourths of the Chinese population, usually receives about _____ percent of the central government budget.

The true consumer market in China is probably limited to no more than _____ percent of those who live in the more affluent cities.

Which of the following is the primary reason behind the inaccessibility of most of the 1.3 billion potential consumers?

Which of the following is the stereotype of businesspeople in the Northeast area of China?

Which of the following is most closely associated with negotiators from the Beijing area?

The negotiators from the Shanghai area are famous for their:

Negotiators from this region in China have been the closest to foreign influences, which has yielded their special forms of entrepreneurship and spontaneity. They are excellent traders and particularly interested in making short-term gains. Identify the region.

The negotiators in the Pearl River Delta are reputed to be:

Which part of China is considered, by other Chinese, to be the most conservative both in terms of behavior and language?

Which of the following is true of the marketing opportunities in Greater China?