-
Planning, choosing value, providing value, communicating value
The value delivery process.
-
identifying ways to create more customer value.
Value chain
-
inbound resources (materials), operations, outbound resources (shipping), marketing/sales/services.
Primary value chain tasks
-
procurement, technology development, HR- management, firm infrastructure-([GM, planning, finance, accounting, legal and gov't])
Value chain supporting activities
-
Source of competetive advantage, being in a wide variety of markets, making competition difficult.
Core competencies
-
directing and coordinating marketing efforts.
Marketing Plan.
-
laying out target markets and firm value propositions based on the analysis of best opportunities.
strategic marketing plan
-
tactics including product features, promotions, mechandise, pricing, sales and services
tactical marketing plan
|
|
