-
is the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends
Environmental Scanning
-
are the demographic characteristics of the population and its values
Social Forces
-
Describe a population according to selected characteristics such as age, gender, ethnicity, income, and occupation
Demographics
-
are the generation of children born between 1946 and 1964
Baby Boomers
-
includes the 15 percent of the population born between 1965 and 1976. Also called baby bust.
Generation X
-
Includes the 72 million Americans born between 1977 and 1994. Also called echo-boom or baby boomlet.
Generation Y
-
consists of combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races.
Multicultural Marketing
-
Consists of the set of values, ideas, and attitudes that are learned and shared among the members of a group
Culture
-
pertains to the income, expenditures, and resources that affect the cost of running a business and household
Economy
-
consists of the inventions or innovations from applied science or engineering research
Technology
-
Consist of information - and communication - based electronic exchange environment mostly occupied by sophisticated computer and telecommunication technologies and digitized offerings.
Marketspace
|
|